Real estate marketing agency

    Real estate lead generation that books listing appointments.

    We run Google and Meta ads for agents, teams and developers.

    Free 15-minute strategy call

    Listing appointments, not lead counts

    • Exclusive leads, never resold
    • Follow-up in under 5 minutes
    • Built for housing ad rules
    Free, no obligation.See how it works
    Real estate agent showing a modern open-plan living room to a young couple
    Leads in your CRM
    Exclusive
    First follow-up
    Under 5 min
    Meta and Google setup
    Housing-ready

    We run Google and Meta ads for agents, teams and developers: seller and buyer funnels that check timeline and motivation, follow-up within minutes, and reporting down to signed listings. Every lead is exclusive to you.

    Channels we manage for sellers, buyers and listings

    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • Local Services AdsLocal, pay per lead
    • Email + SMSNurture and reminders
    • Retargeting
    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • Local Services AdsLocal, pay per lead
    • Email + SMSNurture and reminders
    • Retargeting
    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • Local Services AdsLocal, pay per lead
    • Email + SMSNurture and reminders
    • Retargeting
    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • Local Services AdsLocal, pay per lead
    • Email + SMSNurture and reminders
    • Retargeting

    Why real estate campaigns underperform

    Why do Zillow and portal leads underperform for agents?

    Portal leads are often shared, rarely qualified, and reached too late. Agents who own the funnel own the offer, the follow-up and the data.

    90%

    of home sellers used a real estate agent, so every listing is a contest between agents for the seller's first serious conversation

    Source: National Association of Realtors, 2024 Profile of Home Buyers and Sellers
    7x

    more likely to qualify a lead when it is contacted within an hour instead of an hour later, which is why response speed decides who wins the listing

    Source: Harvard Business Review
    15 miles

    minimum targeting radius Meta allows for US housing ads, which also rules out ZIP code, age and gender targeting

    Source: Meta for Developers, Special Ad Category

    Solving your real estate challenges

    What is holding your real estate campaigns back?

    Your challenges

    1. Shared, unqualified leads

      Portal and marketplace leads often reach several agents or carry a referral fee, and few are qualified on timeline, motivation or price range. Agents spend hours on people who are not moving this year.

    2. Slow first response

      Real estate intent fades in minutes. Without automated calls, texts and email, most inquiries go cold before an agent picks up the phone.

    3. No long-cycle nurture

      A seller researching today may list in six months. Campaigns without nurture sequences lose every prospect who is not ready this week.

    4. No line to closings

      When the CRM never reports appointments and closed transactions back, optimization runs on form fills instead of commission.

    How we fix it

    What a managed real estate marketing service includes

    Media, creative, funnels, automation and reporting handled by one accountable team.

    15 minutes, free, no obligation

    • Campaign architecture by seller, buyer, listing and development
    • Farm-area coverage through local search terms, radius targeting and neighborhood creative, set up for housing ad rules
    • Valuation and property inquiry landing pages with step-by-step qualification
    • Listing video and short-form creative production
    • Speed-to-lead text, email and call automation, with SMS consent captured on the form
    • Long-cycle nurture and database reactivation sequences
    • CRM integration, lead routing and agent assignment rules
    • Conversion tracking, weekly reporting and a monthly strategy review

    What we run

    Which real estate lead generation campaigns actually convert?

    Sellers, buyers, investors and new developments need different offers and different qualification. Each gets its own campaign, landing page and follow-up track.

    Seller and home valuation campaigns

    'What is my home worth' funnels on Google Search and Meta, aimed at your farm area through local search terms, neighborhood creative and radius targeting that follows housing ad rules. Every seller is qualified on timeline and motivation before an agent calls.

    Buyer lead campaigns

    Search campaigns on high-intent queries like 'homes for sale in [area]', plus Meta ads where the creative and landing page do the price-band filtering. Pre-approval status is captured up front so agents call serious buyers first.

    Listing promotion

    Just listed, open house and just sold creative for every listing, run on Meta and Google within housing ad rules, so each property doubles as proof for the next seller in that neighborhood.

    New development and pre-sale

    Launch campaigns for developers with unit-level interest capture, brochure downloads and sales gallery appointments, with budget shifted across each launch phase.

    Speed-to-lead follow-up

    Automated texts, email and call prompts that reach every inquiry within minutes, including nights and weekends, and keep following up until the lead books or opts out.

    Database reactivation

    Sequences that revive old CRM records and past clients, the cheapest listing source most agents never work, plus long-cycle nurture for sellers six to twelve months out.

    Farm areas and price bands

    Budget follows the band that books appointments

    A brokerage does not have one market, it has four. We split campaigns by price band and farm area, then move budget toward the segments producing listing appointments instead of averaging everything into one number.

    Budget split by band

    Next step

    See what a listing appointment should cost you

    On a free 15-minute call we model cost per appointment for your farm areas and price bands, before any budget is committed.

    • No obligation
    • Exclusive leads you own
    • Cost per appointment modeled

    15 minutes, free, no obligation

    How it works

    How Growbi takes you from farm area to closing

    Built for markets where inventory, seasonality and response time decide who wins the listing.

    1. Market and farm intake

      We document your service areas, price bands, listing mix, average commission, and the neighborhoods you want to own.

      Targeting and offer brief

    2. Funnel and qualification design

      We build valuation, buyer and listing funnels that capture timeline, motivation, price range and financing status before an agent invests time.

      Qualified lead definition

    3. Creative production

      Listing video, neighborhood content, agent-led short-form video and static ads, produced in volume so campaigns do not fatigue mid-season.

      Creative library per campaign

    4. Launch, follow-up and testing

      We launch on search and social inside Meta's Housing category and Google's housing ad rules, connect speed-to-lead automation, then test offers, areas and price bands and move budget to what books appointments.

      Weekly optimization cycle

    5. Closed-loop reporting

      We connect CRM outcomes back to campaigns so spend is measured against listing appointments, signed listings and closed transactions.

      Lead-to-commission dashboard

    What good looks like

    The metrics Growbi manages against

    Results depend on market, inventory, price band, competition and budget. These are the benchmarks we structure reporting around from day one.

    • Primary metric

      Cost per appointment

      Measured at a booked listing or buyer consultation, not at the form fill.

    • Follow-up quality

      Speed to first contact

      Tracked in minutes, because contact rates drop sharply after the first hour.

    • Revenue link

      Appointment to signed

      Tracked through your CRM so spend maps to listings and closings.

    LED Facial campaign

    $1,450

    Ad spend

    110

    Appointments

    $13.18

    Cost per result

    Appointments campaign

    $3,036

    Ad spend

    83

    Appointments

    $36.59

    Cost per result

    Skin tightening campaign

    $4,916

    Ad spend

    102

    Appointments

    $48.20

    Cost per result

    Real Meta Ads Manager results from a Growbi med spa account, shown as an example of how we report. Not real estate results.

    Sold sign in front of a modern home beside a phone showing a leads dashboard
    Tracked from first click to signed listing

    Campaign structure

    How we structure a listing team's first 90 days

    • Weeks 1 to 2: separate campaigns for seller valuation, buyer search and each active listing, set up in Meta's Housing category
    • Weeks 1 to 2: a valuation funnel that captures timeline and motivation before agent contact
    • From launch: text, email and call automation that reaches every lead within five minutes
    • Month 2: twelve-month nurture for sellers who are researching but not ready to list
    • Month 3: a report that reconciles ad spend against appointments and signed listings

    Results from other appointment-based businesses

    Growbi case studies from appointment-based businesses

    We have not published a real estate case study yet. These are real Growbi clients in other industries, run on the same targeting, follow-up and reporting.

    Predire Champlain logo

    163

    arrivals in one month

    $38.48per arrival

    Med spa client

    Predire Champlain

    163 arrivals at $38.48 each. How a practice with zero paid advertising history filled its calendar in one month on Meta

    View full case
    Premier Kitchens

    $407k+

    in signed contracts in 90 days

    64consultations in month one

    Remodeling client

    Premier Kitchens

    64 design consultations in the first month and 22 signed contracts worth over $407,000 within 90 days

    View full case
    Summit Roofing

    $340k+

    in new jobs in 90 days

    87qualified leads

    Roofing client

    Summit Roofing

    How Summit Roofing closed over $340,000 in new jobs in 90 days, starting with 87 qualified leads at a 38% lower cost per lead

    View full case

    Our content is different

    Why our ad materials win

    Real estate ad creative produced by Growbi, variation 1
    Real estate ad creative produced by Growbi, variation 10
    Real estate ad creative produced by Growbi, variation 11
    Real estate ad creative produced by Growbi, variation 2
    Real estate ad creative produced by Growbi, variation 3
    Real estate ad creative produced by Growbi, variation 4
    Real estate ad creative produced by Growbi, variation 5
    Real estate ad creative produced by Growbi, variation 6
    Real estate ad creative produced by Growbi, variation 7
    Real estate ad creative produced by Growbi, variation 8
    Real estate ad creative produced by Growbi, variation 9
    Real estate ad creative produced by Growbi, variation 1
    Real estate ad creative produced by Growbi, variation 10
    Real estate ad creative produced by Growbi, variation 11
    Real estate ad creative produced by Growbi, variation 2
    Real estate ad creative produced by Growbi, variation 3
    Real estate ad creative produced by Growbi, variation 4
    Real estate ad creative produced by Growbi, variation 5
    Real estate ad creative produced by Growbi, variation 6
    Real estate ad creative produced by Growbi, variation 7
    Real estate ad creative produced by Growbi, variation 8
    Real estate ad creative produced by Growbi, variation 9

    The difference

    How Growbi differs from portals and generic agencies

    Portal leads and generic agencies optimize for form fills. Real estate is won on qualification and response speed.

    • Lead ownership

      Growbi: Exclusive leads in your own funnel and CRM
      Typical agency: Portal leads shared with or routed between agents

    • Qualification

      Growbi: Timeline, motivation and price band captured up front
      Typical agency: Name and email only

    • Follow-up

      Growbi: Automated contact within minutes plus long-cycle nurture
      Typical agency: Single handoff, manual chasing

    • Ad compliance

      Growbi: Meta Housing category and Google housing rules set up correctly
      Typical agency: ZIP, age or interest targeting that gets ads rejected

    • Creative

      Growbi: Listing and neighborhood creative produced in volume
      Typical agency: One boosted listing post

    • Reporting

      Growbi: Appointments, signed listings and closings
      Typical agency: Platform lead counts only
    Agent reviewing a neighborhood valuation report with homeowners
    9+Years of expertise
    MetaGoogle PartnerOfficial ad partners

    Who it fits

    Who we build real estate campaigns for

    If agent time is your constraint, qualification and follow-up speed matter more than lead volume.

    • Individual agents and teams

      Realtor marketing for listing-focused agents who want seller appointments in specific farm areas.

    • Brokerages

      Multi-agent offices that need steady lead flow with fair routing and per-agent reporting.

    • Developers and new builds

      Project launches and pre-sales with unit-level interest and sales gallery appointments.

    • Property investors and buyer's agents

      Off-market sourcing, investor inquiry funnels and buyer representation offers.

    Official ad partners

    Vetted by the platforms your ads run on

    Platforms only grant partner status to agencies that meet their standards for spend, results and policy compliance. Growbi is an official partner of Meta, Google, TikTok and LinkedIn.

    Direct platform support when it matters

    • Meta logo

      Meta

      Meta Business Partner

    • Google logo

      Google

      Google Partner

    • TikTok logo

      TikTok

      Official ad partner

    • LinkedIn logo

      LinkedIn

      Official ad partner

    Our CPL vs CPA research, published on

    Read the press release

    Next step

    Get a farm area plan

    Tell us your service area and the price bands you want to own. On a free 15-minute call we map the seller and buyer funnels behind them.

    • Reply within one business day
    • Area and price band detail

    15 minutes, free, no obligation

    Questions

    Real estate marketing FAQs

    A real estate marketing agency plans and runs the advertising that brings agents, teams and developers new seller and buyer leads. At Growbi that means Google and Meta campaigns, valuation and property landing pages, automated follow-up within minutes, and reporting that tracks each lead to an appointment, a signed listing and a closing. Unlike a portal, the leads are exclusive to you and live in your own CRM.

    Most agents rely on referrals, past clients and their sphere, then add portals such as Zillow and Realtor.com, open houses, and paid ads. Referrals convert well but are hard to scale. Paid campaigns you own fill the gap: a home valuation funnel for sellers, search ads for buyers, and reactivation of your existing database.

    They can be if your follow-up converts them. Portal leads are often shared with or routed between agents and are priced per lead or as a referral fee at closing, so the cost per closed deal adds up. Many teams keep portals as one source and run their own seller and buyer ads so they own the lead, the data and the relationship.

    Effective real estate marketing for high-value leads combines three things: campaigns you own instead of shared portal leads, qualification on timeline, motivation and price band before an agent calls, and follow-up within five minutes. Growbi builds that for agents, teams and developers: seller valuation funnels, buyer campaigns by price band, and CRM-connected reporting down to signed listings.

    For seller leads, the strongest option is a home valuation funnel you own: ads aimed at your farm area, a valuation landing page that captures timeline and motivation, and automated follow-up within five minutes. Every inquiry is exclusive and pre-qualified, which is why it tends to outperform shared portal leads.

    Run your own seller campaigns instead of waiting on portal referrals. A home valuation funnel captures sellers early, just listed and just sold creative turns each listing into proof for nearby homeowners, and reactivation sequences bring back past clients and old CRM records. Qualify every inquiry on timeline and motivation, and follow up within five minutes.

    Both, for different jobs. Google Search catches people already typing 'homes for sale in [area]' or 'what is my home worth', so intent is high. Facebook and Instagram ads reach homeowners before they search, which suits valuation offers, listing promotion and new developments. Most teams start with Google for buyers and Meta plus Google for sellers, then shift budget by cost per appointment.

    Not on Meta or Google in the US. Meta requires housing ads to run in its Housing special ad category: ZIP code targeting is unavailable, any location must cover at least a 15-mile radius, age stays fixed at 18 to 65+, gender cannot be chosen, and lookalike audiences and demographic or behavior targeting are off. Google bars targeting housing ads by age, gender, parental status, marital status or ZIP code in the US and Canada. We set every campaign up inside these rules.

    Yes, within housing ad rules. Neighborhoods are reached through the search terms people type, neighborhood-specific creative and landing pages, and radius targeting of at least 15 miles on Meta. Price bands are set by the listings, creative and offers each campaign shows. We then report performance by the area and price range each lead gives us, so budget follows the segments that book appointments.

    Buyer campaigns usually produce inquiries within the first two weeks. Seller and valuation campaigns take four to eight weeks to reach a steady cost per appointment, because sellers research longer before they commit. We walk through the expected ramp for your market on the 15-minute call.

    Judge it by cost per listing appointment and cost per closing, not cost per lead. Portals charge per lead or take a referral fee at closing. With Growbi, ad spend runs on your own Google and Meta accounts so you see every dollar, and our fee is quoted once we know your market and goals. A cheap lead that never books costs more than a pricier one that signs.

    Yes. Campaigns run on your ad accounts, your funnels and your CRM, so every inquiry belongs to you and is never resold. That is the core difference from portal and marketplace leads.

    Both, as separate campaigns with different offers and qualification. Most teams start with seller and valuation campaigns because listings drive the rest of the business, then add buyer campaigns once follow-up capacity is proven.

    Automation sends a text and email within minutes of submission and prompts the assigned agent to call. If your team cannot answer at certain hours, sequences hold the conversation until they can.

    Yes. Leads are delivered in real time through a native integration or webhook, with routing rules per agent or area. We ask for appointment and closing outcomes back so campaigns can be optimized toward commission.

    No responsible partner can promise that before seeing your market, inventory, offer and budget. On the 15-minute call we look at your market and tell you plainly if the numbers do not support the target.

    Still have a question?

    Get a free forecast for your business and ask us anything on a 15-minute call.

    Have a question that is not covered here? Bring it to a free 15-minute call.

    Fill your calendar with listing appointments

    Book a 15-minute call. We will look at your farm area, the seller and buyer funnels to start with, and what a realistic cost per appointment looks like before any budget is committed.

    • 15 minutes, no obligation
    • Exclusive leads you own
    • Housing ad rules handled

    Keep reading

    Guides worth your time

    Other sectors

    We also run campaigns for

    Guides

    Real Estate marketing guides

    All real estate guides