Real estate campaign management
Seller and buyer leads, qualified before the call.
We manage paid acquisition for agents, teams and developers: listing and valuation funnels that capture real intent, speed-to-lead follow-up that reaches people in minutes, and reporting that follows the lead to signed listings and closings.
- Seller and buyer funnels
- Speed-to-lead follow-up
- Reporting to closed deals
Seller and buyer pipeline
Live0
Enquiries
0
Qualified
0
Appointments
Illustrative account view, not a client account
Channels we manage for listings, sellers and buyers
Google Search
Meta Ads
YouTubeLocal Services Ads
Email + SMSGoogle SearchMeta AdsYouTubeLocal Services AdsEmail + SMSWhy real estate campaigns underperform
Why do portal leads underperform for agents?
Most agents buy leads that were never qualified, shared with three competitors, and contacted hours too late. The fix is owning the funnel: your offer, your follow-up, your data.
Shared, tyre-kicker leads
Portal and marketplace leads are resold and rarely qualified on timeline, motivation, or price range, so agents burn hours on people who are not moving this year.
Slow first response
Real estate intent decays in minutes. Without automated speed-to-lead calling, SMS and email, most enquiries go cold before an agent picks up the phone.
No long-cycle nurture
A seller researching today may list in six months. Campaigns without nurture sequences simply lose every prospect who is not ready this week.
No line to closings
When the CRM never reports back on appointments and closed transactions, optimisation is guesswork against form fills instead of commission.
What we run
Which campaigns actually convert for real estate?
Sellers, buyers, investors and new developments need different offers and different qualification. Each gets its own campaign structure and follow-up track.
- 01
Seller and valuation campaigns
Home valuation and 'what is my home worth' funnels targeted at your farm areas by ZIP and radius, built on seller-intent keywords and creative, and qualified on timeline and motivation before an agent calls.
- 02
Buyer lead campaigns
Search and social campaigns by price band, neighbourhood and property type, built on high-intent queries like 'homes for sale in [area]', with pre-approval status captured up front so agents only call serious buyers.
- 03
Listing promotion
Just listed, open house and just sold creative geo-targeted around each listing, so one property markets itself and wins the next seller on the same street at the same time.
New development and pre-sale
Project launch campaigns for developers with unit-level interest capture, brochure downloads and sales gallery appointments, with budget shifting across each launch phase.
Speed-to-lead follow-up
Automated SMS, email and call prompts that engage every enquiry within minutes, including nights and weekends when portal leads go cold, and keep pushing until someone books.
Database reactivation
Sequences that revive old CRM records and past clients, the cheapest listing source most agents never work, with long-cycle nurture for sellers six to twelve months out.
Farm areas and price bands
Budget follows the band that books appointments
A brokerage does not have one market, it has four. We split campaigns by price band and farm area, then move budget toward the segments producing listing appointments instead of averaging everything into one number.
Budget split by band
Next step
See what a listing appointment should cost you
We model cost per appointment for your farm areas and price bands before any budget is committed.
- No obligation
- Exclusive leads you own
- Cost per appointment modelled
How it works
How does Growbi take you from farm area to closing?
Built for markets where inventory, seasonality and response time decide who wins the listing.
- 1
Market and farm intake
We document your service areas, price bands, listing mix, average commission, and the neighbourhoods you actually want to own.
Output: Targeting and offer brief
- 2
Funnel and qualification design
We build valuation, buyer and listing funnels that capture timeline, motivation, price range and financing status before an agent invests time.
Output: Qualified lead definition
- 3
Creative production
Listing video, neighbourhood content, agent-led short form and static creative produced in volume so campaigns do not fatigue mid-season.
Output: Creative library per campaign
- 4
Launch, follow-up and testing
We launch across search and social, connect speed-to-lead automation, then test offers, areas and price bands and shift budget to what books appointments.
Output: Weekly optimisation cycle
- 5
Closed-loop reporting
We connect CRM outcomes back to campaigns so spend is measured against listing appointments, signed listings and closed transactions.
Output: Lead-to-commission dashboard
What good looks like
What metrics does Growbi manage against?
Results depend on market, inventory, price band, competition and budget. These are the benchmarks we structure reporting around from day one.
Primary metric
Cost per appointment
Measured at booked listing or buyer consultation, not at form fill.
Follow-up quality
Speed to first contact
Tracked in minutes, because contact rate collapses after the first hour.
Revenue link
Appointment to signed
Tracked through your CRM so spend maps to listings and closings.
Campaign snapshot
How a growing listing team structures acquisition with us
- 1
Separate campaigns for seller valuation, buyer search and each active listing
- 2
Valuation funnel that captures timeline and motivation before agent contact
- 3
SMS and call automation that engages every lead within five minutes
- 4
Twelve-month nurture for sellers who are researching but not yet listing
- 5
Monthly reporting that reconciles ad spend against signed listings
Who it fits
Who do we build real estate campaigns for?
If agent time is your constraint, qualification and follow-up speed matter more than lead volume.
Individual agents and teams
Listing-focused agents who want seller appointments in specific farm areas.
Brokerages
Multi-agent offices that need consistent lead flow with fair routing and reporting.
Developers and new builds
Project launches and pre-sales with unit-level interest and gallery appointments.
Property investors and buyers agents
Off-market sourcing, investor enquiry funnels and buyer representation offers.
What you get
What does a managed acquisition function include?
Media, creative, funnels, automation and reporting handled by one accountable team.
Every enquiry qualified before the appointment
- Campaign architecture by seller, buyer, listing and development
- Farm-area and price-band targeting with retargeting layers
- Valuation and property enquiry landing pages with progressive qualification
- Listing video and short-form creative production
- Speed-to-lead SMS, email and call automation
- Long-cycle nurture and database reactivation sequences
- CRM integration, lead routing and agent assignment rules
- Conversion tracking plus weekly reporting and a monthly strategy review
What partners say
What do real estate operators say about Growbi?
The valuation funnel changed how we work. Agents get sellers with a timeline instead of a list of names nobody wants to call.
Team LeadResidential listing teamFollow-up inside five minutes was the single biggest difference. Contact rates were not even close to what we had before.
Broker OwnerIndependent brokerageFor our project launch we could finally see which unit types and areas were actually producing appointments.
Marketing ManagerResidential developerThe difference
How is Growbi different from typical lead sources?
Portal leads and generic agencies optimise to form fills. Real estate is won on qualification and response speed.
Lead ownership
Qualification
Follow-up
Creative
Reporting
Next step
Get a farm area plan
Send us the ZIPs and price bands you want to own and we will map the seller and buyer funnels behind them.
- Reply within one business day
- Area and price band detail
Questions
What do agents ask about real estate campaigns?
Keep reading
Guides worth your time
Other sectors
We also run campaigns for
Our Content is Different
WHAT MAKES OUR AD MATERIALS WIN?
Market context
97%
of home buyers use the internet during their search, so the first impression now happens online, not at the door
7x
higher chance of qualifying a lead when contacted within the first hour instead of later
3+
agents typically receive the same portal enquiry, which is why exclusive funnels convert better
Growbi campaign benchmarks, 2025 to 2026
Fill your calendar with listing appointments
Book a strategy call and we will map your farm areas, seller and buyer funnels, and a realistic cost per appointment before any budget is committed.
- No obligation
- Exclusive leads you own
- CRM integrated reporting