Real results from a thriving partnership
HOW LUMIERE
INCREASED SALES BY 137%
Look Like You, Refreshed
Expert injectables and skin care from licensed medical providers.
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Mor Romano
Growbi CTO
Lumiere operates in one of the toughest markets in the country, Miami. We built a strategy that cut through the noise with high-converting creatives and a funnel that delivered $54 leads while boosting sales by 137% in just 90 days.
Tailored Sales Strategies for Your Success
WE BUILD A CUSTOMIZED SALES STRATEGY
Goal
Bring in high-quality leads in a premium market and maximize upsells
Treatment
LED Facial + Body Sculpting
Pricing
$69.99 (Regular Price: $249.99) Exclusively for First-Time Visitors!
Campaign Details and Insights
ABOUT THE CAMPAIGN
01. The Background
Lumiere wanted to stand out in one of the most competitive med spa markets in the country, Miami. With dozens of high-end clinics competing for the same clientele, they needed a strategy that could cut through the noise.
The goal was clear: drive a consistent flow of qualified leads while keeping acquisition costs low enough to maintain strong profitability.
02. The Strategy
We deployed our proven 5-Step Funnel Method with hyper-targeted creatives designed specifically for the Miami aesthetic market.
Each ad was crafted to resonate with Lumiere's premium positioning, paired with a conversion-optimized landing page and our in-house call center to ensure every lead was nurtured and booked efficiently.
03. The Results
Within 90 days, Lumiere saw a 137% increase in sales while maintaining lead costs as low as $54, an exceptional result for the Miami market. The high-quality leads translated into strong appearance rates and significant revenue growth.
Over the last 90 days
THE RESULTS
46
New Appointments
137%
Sales Increase
$54
Cost per lead
Partners in Growth
LUMIERE'S EXPERIENCE IN THEIR OWN WORDS
Adriana Monroe
"Working with Growbi has been a game-changer for Lumiere. In a market as competitive as Miami, they found a way to bring in high-quality leads at an incredible cost. Our sales went through the roof and we couldn't be happier with the results."
Lumiere in brief
AT A GLANCE
- Business
- Med spa in Miami
- Market
- One of the most competitive med spa markets in the country
- Goal
- High-quality leads in a premium market, with room for upsells
- Entry offer
- LED Facial + Body Sculpting at $69.99 (regular price $249.99), first-time visitors only
- Within 90 days
- 137% sales increase and 46 new appointments
- Cost per lead
- As low as $54
Where things stood
THE CHALLENGE
Lumiere operates in Miami, one of the most competitive med spa markets in the country. Dozens of high-end clinics compete for the same clientele, and many of them are trying to reach the same people.
In a market like that, generic ads disappear. A clinic either finds a way to stand out or keeps paying for attention that does not turn into visits.
Lumiere's goal was a consistent flow of qualified leads, with acquisition costs kept low enough to protect profitability. It also wanted clients who would be open to more than one treatment, so upsells were part of the brief from the start.
The work, step by step
WHAT WE CHANGED
An offer built for first-time visitors
The campaign led with LED Facial plus Body Sculpting at $69.99, against a regular price of $249.99, available exclusively to first-time visitors. Limiting it to new clients kept the offer focused on growth, and pairing two treatments gave the clinic a natural opening for upsells.
Creatives made for the Miami market
We deployed our 5-Step Funnel Method with hyper-targeted creatives designed specifically for the Miami aesthetic market. Each ad was built to match Lumiere's premium positioning, so the clinic stood apart from competitors instead of blending in with them.
A landing page built to convert
Ads sent people to a conversion-optimized landing page. When the page matches the promise in the ad, fewer interested visitors drop off before they submit their details.
Every lead nurtured and booked
Our in-house call center followed up with each lead to nurture them and book the appointment. In a crowded market, the clinic that responds well is often the one that gets the booking.
Where this fits in our process
HOW THE GROWBI PROCESS APPLIED
The Growbi System is built around one idea: a lead is only the start. Each inquiry moves from ad click to conversation, appointment, and arrival, and those outcomes feed back into campaign decisions.
On Lumiere's account, the creatives and the landing page covered acquisition. The in-house call center covered the conversation and booking step. Judging the campaign by sales and appearance rates, not just lead counts, is what keeps a campaign profitable in an expensive market.
Our med spa marketing service applies the same structure to clinics in other markets, adjusted to local competition and each clinic's treatment mix.
Reading the numbers
WHAT THE RESULTS MEAN
Within 90 days, Lumiere saw a 137% increase in sales. The chart on this page shows that growth building over three months, from the base month to +68% and then +137%.
The campaign produced 46 new appointments, with lead costs as low as $54. That is an exceptional result for Miami, where competition for the same audience pushes costs up for every clinic.
Lead quality tied it together. The high-quality leads translated into strong appearance rates and significant revenue growth.
Practical takeaways
WHAT OTHER MED SPA BUSINESSES CAN TAKE FROM THIS
Stand out on creative, not only budget
In a crowded market, you cannot outspend everyone. Ads that clearly reflect your positioning give people a reason to choose you.
Keep the entry offer for new clients
A first-visit-only offer brings in new people without discounting treatments for the clients you already have.
Pair treatments to open the door to upsells
A combined entry offer lets new clients experience more than one service, which makes the next conversation easier.
Watch appearance and sales, not only cost per lead
A low cost per lead only matters if those leads show up and buy. Track the whole path from lead to visit.
Common questions
LUMIERE FAQ
Related reading
- Med spa marketing services
How Growbi plans offers, ads, and follow-up for aesthetics clinics.
- Med spa lead generation: systems that fill the calendar
A guide to building lead flow that turns into booked visits.
- Why med spa leads don't guarantee booked patients
Why lead counts alone are the wrong way to judge a campaign.
- The Growbi System
How leads, conversations, appointments, and arrivals are tracked in one place.
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