Real results from a thriving partnership
HOW ARCTIC AIR HVAC
TRIPLED THEIR BOOKINGS
143
Service Calls Booked
215%
ROAS Increase
$28
Cost Per Lead
7
Technicians Now
Mor Romano
Growbi CTO
Arctic Air was spending big on ads with little to show for it. We restructured everything, targeting, creative, and follow-up. Within 60 days they booked 143 service calls and saw a 215% increase in ROAS.
Tailored Sales Strategies for Your Success
WE BUILD A CUSTOMIZED SALES STRATEGY
Goal
Book seasonal HVAC service calls and maintenance contracts before peak summer demand
Services
AC installation, heating repair, preventive maintenance plans
Avg. Job Value
$350 – $6,800 per service
Campaign Details and Insights
ABOUT THE CAMPAIGN
01. The Background
Arctic Air HVAC was running generic Google Ads that attracted mostly price-shopping leads. Their technicians were wasting hours on tire-kickers and no-shows.
They needed a system that would attract homeowners ready to commit to real service, not just compare prices online.
02. The Strategy
We built seasonal campaigns around urgency, "Summer AC tune-up specials" and "Emergency heating repair", with geo-targeted ads to zip codes with older homes.
Our follow-up system called every lead within 5 minutes of submission, dramatically improving show rates and conversion.
03. The Results
In just 60 days, Arctic Air went from 40 monthly calls to 143. Their maintenance plan sign-ups increased 180%, creating predictable recurring revenue. The team expanded from 3 to 7 technicians.
3x
Increase in Monthly Bookings
Over the last 60 days
THE RESULTS
143
Service Calls Booked
215%
ROAS Increase
$28
Cost Per Lead
Arctic Air HVAC in brief
AT A GLANCE
- Business
- HVAC company
- Services
- AC installation, heating repair, and preventive maintenance plans
- Average job value
- $350 to $6,800 per service
- Monthly service calls
- From 40 to 143 in 60 days
- Ad performance
- 215% ROAS increase at a $28 cost per lead
- Team
- From 3 to 7 technicians
Where things stood
THE CHALLENGE
Arctic Air HVAC was spending big on ads with little to show for it. Its generic Google Ads attracted mostly price-shopping leads, people comparing prices online with no real plan to book.
The cost went beyond ad spend. Technicians were wasting hours on tire-kickers and no-shows, time that could have gone to paying jobs.
Arctic Air needed a system that attracted homeowners ready to commit to real service, and it needed to book seasonal service calls and maintenance contracts before peak summer demand.
The work, step by step
WHAT WE CHANGED
Seasonal, urgency-based campaigns
We restructured targeting, creative, and follow-up. The new campaigns were built around seasonal urgency, with offers like "Summer AC tune-up specials" and "Emergency heating repair". These speak to homeowners with a real, current need instead of people browsing prices.
Geo-targeting zip codes with older homes
Ads were geo-targeted to zip codes with older homes, where heating and cooling systems tend to need more service. That focused the budget on households more likely to book.
Every lead called within 5 minutes
Our follow-up system called every lead within 5 minutes of submission. Fast contact improved show rates and conversion, which went straight at the no-show problem.
Maintenance plans for recurring revenue
The goal included maintenance contracts, not only one-off calls. Preventive maintenance plans give an HVAC company steadier work outside the busiest weeks of the year.
Where this fits in our process
HOW THE GROWBI PROCESS APPLIED
The Growbi System connects each lead's source to what happens next: the conversation, the booking, and whether the customer shows up. Those outcomes feed back into campaign decisions, so budget follows the campaigns that produce booked work.
Arctic Air's problem sat in the middle of that loop. Leads were coming in, but too many never became real jobs. Fast follow-up closed the gap between lead and booking, and judging campaigns by show rates rather than lead counts is what separates real demand from price shopping.
Our HVAC marketing service page covers how we set this up for heating and cooling companies.
Reading the numbers
WHAT THE RESULTS MEAN
Within 60 days, Arctic Air went from 40 monthly calls to 143, a 3x increase in monthly bookings. The campaigns delivered a 215% increase in ROAS at a $28 cost per lead.
Maintenance plan sign-ups increased 180%, creating predictable recurring revenue alongside the one-off service calls.
To handle the demand, the team expanded from 3 to 7 technicians. That growth is the clearest sign the leads were real: they turned into work that needed more people to deliver it.
Practical takeaways
WHAT OTHER HVAC BUSINESSES CAN TAKE FROM THIS
Sell to need, not to price
Generic ads attract price shoppers. Offers tied to a real seasonal need, like a tune-up before summer or an emergency repair, attract people ready to book.
Call back fast
Speed of follow-up has a direct effect on show rates. A homeowner with a broken system will often book whoever reaches them first.
Target where the work is
Focusing on areas with older homes puts your budget in front of households that are more likely to need service.
Build recurring revenue
Maintenance plans smooth out seasonal swings and give technicians steady work.
Common questions
ARCTIC AIR HVAC FAQ
Related reading
- HVAC marketing services
How Growbi builds seasonal campaigns and fast follow-up for HVAC companies.
- How to choose a Google Ads agency for home services
What to look for when you hand your search campaigns to an agency.
- Why choose a home service marketing agency
What a specialist agency changes for contractors and service companies.
- The Growbi System
How leads, conversations, appointments, and outcomes are tracked in one place.
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