Education lead generation agency

    Education lead generation that fills your next cohort.

    Growbi runs student enrollment campaigns for colleges, trade schools, bootcamps and training providers.

    Free 15-minute strategy call

    Fill your next intake

    • Campaigns per program and intake
    • Advisor follow-up within minutes
    • Cost per enrollment reporting
    Free, no obligation.See how it works
    Admissions advisor meeting a prospective student on campus
    Campaign structure
    Per program
    Speed to lead
    Minutes
    Reporting cycle
    Cohort

    Growbi runs student enrollment campaigns for colleges, trade schools, bootcamps and training providers. We qualify every inquiry, get it in front of an advisor within minutes, and report cost per enrolled student by program and intake.

    Where prospective students search, compare and decide

    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • TikTokShort-form reach
    • Performance Max
    • Email + SMSNurture and reminders
    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • TikTokShort-form reach
    • Performance Max
    • Email + SMSNurture and reminders
    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • TikTokShort-form reach
    • Performance Max
    • Email + SMSNurture and reminders
    • Google SearchBuyers searching right now
    • Meta AdsLead forms and retargeting
    • YouTubeVideo that builds trust
    • TikTokShort-form reach
    • Performance Max
    • Email + SMSNurture and reminders

    Why enrollment targets slip

    Why full inquiry lists still miss enrollment targets

    Most schools do not have a lead volume problem. They lose students between the inquiry form and the first advisor conversation, through slow follow-up, unqualified inquiries, weak nurture and reporting that stops at form fills.

    $16

    Cost per lead in Growbi's published CPL vs CPA research (392 leads, med spa account)

    Source: Growbi press release, GlobeNewswire, Oct 2026
    163

    Of those 392 leads arrived as customers

    Source: Growbi press release, GlobeNewswire, Oct 2026
    $38.48

    Real cost per arrived customer, the number we optimize for

    Source: Growbi press release, GlobeNewswire, Oct 2026

    Solving your education challenges

    What is holding your education campaigns back?

    Your challenges

    1. Slow speed to lead

      Prospective students inquire at several schools at once. The school that calls first usually gets the conversation, and next-day callbacks lose it.

    2. Unqualified inquiries

      Without questions on eligibility, funding, schedule and location, advisors spend their day on people who cannot start this intake.

    3. Leaky nurture

      The decision takes weeks and often waits on funding. Without structured follow-up, inquiries go quiet long before intake day.

    4. No cost per enrollment view

      When reporting stops at inquiries, nobody can say which program or channel produced students who actually started.

    How we fix it

    What Growbi's enrollment marketing service includes

    Media, creative, funnel, automation and reporting from one accountable team.

    15 minutes, free, no obligation

    • Program-level campaign structure with seat-based pacing
    • Landing pages built around program outcomes and funding clarity
    • Video and static creative featuring instructors and graduates
    • Inquiry forms with eligibility and funding qualification
    • Instant SMS and email speed-to-lead automation
    • Advisor calendar booking with reminder sequences
    • CRM or SIS lead routing by program and campus
    • Cohort reporting on inquiries, calls, applications and starts

    What we run

    What does an education lead generation campaign include?

    Education lead generation is the process of attracting prospective students, capturing their inquiry, qualifying it, and moving it to an advisor conversation and an application. We run it per program and per start date, so budget follows the seats that still need filling.

    Program-specific acquisition

    Google Search, Meta, YouTube and TikTok campaigns for each program, with messaging built around career outcomes, schedule and cost.

    Student outcome creative

    Short-form video featuring instructors, facilities and graduate career paths instead of brochure-style ads.

    Speed-to-lead automation

    Instant SMS and email on every inquiry plus an alert to the right advisor, so the first conversation happens while intent is high.

    Advisor booking flows

    Qualified inquiries book straight onto admissions advisor calendars, with reminders that cut no-shows.

    Funding and eligibility messaging

    Ads and program pages that answer funding, financial aid and eligibility questions up front, the point where most inquiries stall.

    Intake nurture and reactivation

    Sequences that keep applicants engaged until start date and bring unconverted inquiries back for the next cohort.

    Intake calendar

    Campaigns planned backwards from your start dates

    Enrollment is a deadline business. We build every intake as three phases with their own message and follow-up, so inquiries are not asked to decide before they are ready or chased after the door has closed.

    One intake, four phases

    1. Week 16 to 10

      Awareness and consideration

      Program discovery, open day promotion, prospectus downloads.

    2. Week 10 to 5

      Application push

      Course specific campaigns, adviser calls, application starts.

    3. Week 5 to 1

      Deadline and conversion

      Deadline messaging, unfinished application recovery, enrollment confirmation.

    4. Intake week

      Waitlist and next cohort

      Late applicants moved to the following intake instead of lost.

    Next step

    Map your next intake with us

    On a free 15-minute call we work backwards from your intake dates and show you the inquiry volume each stage needs to hit target.

    • No obligation
    • Intake calendar planned
    • Cost per enrollment modeled

    15 minutes, free, no obligation

    How it works

    How Growbi turns an inquiry into an enrolled student

    A cohort-based rhythm in five steps, built around how admissions teams already work.

    1. Program and intake mapping

      We document programs, start dates, seat targets, eligibility rules, funding options and the areas you recruit from.

      Enrollment target plan

    2. Qualification criteria and funnel

      We build inquiry forms that ask about eligibility, schedule and funding, then route each inquiry by program to the right advisor.

      Qualified inquiry definition

    3. Creative and landing pages

      Program pages and ads focused on outcomes, clear costs and next steps rather than institutional language.

      Program landing pages

    4. Launch and pacing to seat targets

      We pace spend against the seats left in each program, test channels and creative weekly, and move budget to cohorts that are still short.

      Seat-paced media plan

    5. Cohort reporting

      Inquiries, qualification rate, booked advisor calls, applications and starts, reported per program and intake.

      Cost per enrollment dashboard

    What good looks like

    The enrollment metrics Growbi reports on

    Results depend on program, tuition, geography, admissions capacity and budget, so we do not promise numbers in advance. These are the metrics we commit to measuring and reporting honestly.

    • Primary metric

      Cost per enrollment

      Reported per program and intake, never blended.

    • Funnel health

      Inquiry to advisor call

      The step where most schools lose students.

    • Advisor efficiency

      Show rate

      Reminder sequences protect advisor calendar time.

    LED Facial campaign

    $1,450

    Ad spend

    110

    Appointments

    $13.18

    Cost per result

    Appointments campaign

    $3,036

    Ad spend

    83

    Appointments

    $36.59

    Cost per result

    Skin tightening campaign

    $4,916

    Ad spend

    102

    Appointments

    $48.20

    Cost per result

    Real Meta Ads Manager results from a Growbi med spa account, shown as an example of how we report. Not education results.

    Students working with an instructor in a vocational training lab
    Built around real intake and start dates

    Campaign structure

    What an enrollment program with Growbi looks like

    • Separate campaigns for each program and campus, each with its own seat target
    • Eligibility and funding questions answered before an advisor call is booked
    • SMS follow-up within minutes of every inquiry
    • Nurture sequences running through to start date to reduce summer melt and no-starts
    • A weekly pacing review against the seats left in each cohort

    Results from other appointment-based businesses

    Growbi case studies from appointment-based businesses

    We have not published a education case study yet. These are real Growbi clients in other industries, run on the same targeting, follow-up and reporting.

    Predire Champlain logo

    163

    arrivals in one month

    $38.48per arrival

    Med spa client

    Predire Champlain

    163 arrivals at $38.48 each. How a practice with zero paid advertising history filled its calendar in one month on Meta

    View full case
    Royal Wellness Wien logo

    112

    appointments in month one

    -42%lead cost in 90 days

    Med spa client

    Royal Wellness Wien

    How Royal Wellness booked 112 appointments in the first month and cut lead costs by 42% within 90 days

    View full case
    Garden Retreat logo

    478

    appointments in 90 days

    <$10per lead

    Wellness spa client

    Garden Retreat

    How Garden Retreat filled their calendar with 478 appointments in just 90 days, with leads costing under $10 each

    View full case

    Our content is different

    What makes our ad materials win?

    Real ad creative Growbi produced for med spa, home service and B2B campaigns.

    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8
    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8
    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8
    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8

    The difference

    How is enrollment marketing different from brand advertising?

    Awareness campaigns look fine in a report. Seats filled is the number admissions teams are judged on.

    • Primary metric

      Growbi: Cost per enrolled student
      Typical agency: Cost per inquiry

    • Pacing

      Growbi: Budget paced to remaining seats
      Typical agency: Flat monthly spend

    • Speed to lead

      Growbi: Automated contact within minutes
      Typical agency: Advisor calls the next business day

    • Qualification

      Growbi: Eligibility and funding checked up front
      Typical agency: Advisors qualify on the call

    • Reporting

      Growbi: Per program and per intake
      Typical agency: Account-level totals
    Admissions advisors reviewing enrollment numbers together
    9+Years of expertise
    MetaGoogle PartnerOfficial ad partners

    Who it fits

    The schools and training providers this is built for

    If you recruit on a cohort calendar, marketing has to be paced to seats, not to calendar months.

    • Trade and vocational schools

      Certification programs where career outcomes drive the decision.

    • Bootcamps and online programs

      Short technical training with rolling or frequent start dates.

    • Colleges and higher education

      Multi-program recruitment across campuses, intakes and adult learner audiences.

    • Professional and continuing education

      Licensure, upskilling and employer-sponsored training programs.

    Official ad partners

    Vetted by the platforms your ads run on

    Platforms only grant partner status to agencies that meet their standards for spend, results and policy compliance. Growbi is an official partner of Meta, Google, TikTok and LinkedIn.

    Direct platform support when it matters

    • Meta logo

      Meta

      Meta Business Partner

    • Google logo

      Google

      Google Partner

    • TikTok logo

      TikTok

      Official ad partner

    • LinkedIn logo

      LinkedIn

      Official ad partner

    Our CPL vs CPA research, published on

    Read the press release

    Next step

    Get an intake plan

    Share your programs and next start dates. On a free 15-minute call we walk you through the campaign phases and inquiry targets behind them.

    • Reply within one business day
    • Program level detail

    15 minutes, free, no obligation

    Questions

    Education lead generation FAQs

    Education lead generation is the process of attracting prospective students, capturing their inquiry and qualifying it, so admissions advisors spend their time on people who can actually enroll. For colleges, trade schools, bootcamps and training providers it usually combines Google Search, Meta, YouTube and TikTok ads with program landing pages, instant SMS and email follow-up, and advisor booking. Growbi measures it by cost per enrolled student, not cost per inquiry.

    A higher education marketing agency plans and runs the campaigns that bring prospective students to a college or university and move them toward applying. Some agencies focus on brand, websites and print. Growbi focuses on paid enrollment campaigns: program-level ads, inquiry qualification, advisor booking automation and reporting per program and intake.

    Paid campaigns increase enrollment when they are connected to admissions, not run in isolation. The five changes that matter most are separate campaigns per program, eligibility and funding questions on the inquiry form, contact within minutes of an inquiry, nurture that runs until start date, and budget paced to the seats left in each cohort.

    Cost per inquiry and cost per enrollment vary widely by program, tuition, location and competition, so any number quoted before seeing your data is a guess. On a 15-minute call we look at your programs, seat targets and current inquiry flow, then outline a realistic cost per enrollment target and the ad budget it implies before anything goes live.

    Start roughly twelve to sixteen weeks before the intake date. Students inquire early and decide late, so campaigns need an awareness phase, an application phase and a deadline phase, each with its own message and follow-up cadence.

    Yes. Each program and campus gets its own campaign, seat target and reporting line, so budget can move toward the cohorts that are still short.

    Inquiry data flows directly into your CRM or SIS through approved integrations. We collect only the fields admissions actually needs, send SMS only to people who gave consent on the form, and follow your consent and disclosure requirements on every page.

    Yes. We build program pages around outcomes, schedule, cost and next steps, and your team reviews and approves every program claim before launch.

    Yes, when your CRM or SIS passes outcome data back to us. With that connection we report inquiry to application to start for each program and optimize campaigns toward cost per enrollment.

    No. Program demand, tuition, admissions capacity and local competition all affect results. We commit to campaign structure, qualification quality, speed to lead and transparent reporting per cohort.

    We look at your programs, intake calendar and how inquiries are handled today, point out where students are most likely being lost, and tell you whether paid campaigns make sense for your next intake. There is no obligation.

    Still have a question?

    Get a free forecast for your business and ask us anything on a 15-minute call.

    Have a question that is not covered here? Bring it to a free 15-minute call.

    Pace your marketing to open seats, not calendar months

    Book a 15-minute strategy call. We will look at your programs and intake calendar and outline a realistic cost per enrollment target before any budget goes live.

    • 15 minutes, no obligation
    • Program-level plan outline
    • US and Canada coverage

    Keep reading

    Guides worth your time

    Other sectors

    We also run campaigns for