Lead generation for education
Fill your next cohort with students who enroll.
We run enrollment campaigns for schools, training providers and bootcamps: program-level targeting, inquiry qualification, advisor booking automation, and reporting that follows the student to start date.
- Program-level campaigns
- Advisor booking automation
- Cost per enrollment reporting
Enrollment funnel
Fall intakeAdvisor called 9 of 10 inquiries within 10 minutes
Illustrative account view, not a client account
Where prospective students research and decide
Google Search
Meta Ads
YouTube
TikTok
Performance Max
Email + SMSGoogle SearchMeta AdsYouTubeTikTokPerformance MaxEmail + SMSWhy enrollment targets slip
Inquiry volume is not the same as a full cohort
Most education marketing generates plenty of form fills and still misses enrollment targets, because the gap sits between inquiry and advisor conversation.
Slow speed to lead
Prospective students inquire at several schools at once. Whoever calls first usually wins the conversation.
Unqualified inquiries
Without qualification on age, funding eligibility, schedule, and location, advisors spend their day on students who cannot start.
Leaky nurture
Decisions take weeks and often wait on funding. Without structured nurture, inquiries go quiet before intake day.
No cost per enrollment view
When reporting stops at inquiries, nobody knows which program or channel actually produced started students.
What we run
Enrollment campaigns by program and intake
Each program and start date gets its own campaign, message, and pacing plan so budget follows seats that still need filling.
- 01
Program-specific acquisition
Search and social campaigns per program with messaging built around outcomes, schedule, and career paths.
- 02
Student outcome creative
Short-form video around instructors, facilities, and graduate outcomes, which consistently outperforms brochure-style ads.
- 03
Speed-to-lead automation
Instant SMS and email on inquiry plus advisor call alerts so the first conversation happens while intent is high.
Advisor booking flows
Qualified inquiries self-book onto admissions advisor calendars with reminders that reduce no-shows.
Funding and eligibility messaging
Campaigns and pages that address funding options and eligibility clearly, which is where most inquiries stall.
Intake nurture and reactivation
Sequences that keep prospects engaged until start date and revive unconverted inquiries for the next cohort.
How it works
From program brief to started student
A cohort-based operating rhythm that matches how admissions teams actually work.
- 1
Program and intake mapping
We document programs, start dates, seat targets, eligibility rules, funding options, and the geographies you recruit from.
Output: Enrollment target plan
- 2
Qualification criteria and funnel
We build inquiry forms that capture eligibility, schedule preference, and funding intent, then route by program to the right advisor.
Output: Qualified inquiry definition
- 3
Creative and landing pages
Program pages and creative focused on outcomes, cost clarity, and next steps rather than institutional language.
Output: Program landing pages
- 4
Launch and pacing to seat targets
We pace spend against remaining seats per program, testing channels and creative weekly and shifting budget where seats are still open.
Output: Seat-paced media plan
- 5
Cohort reporting
Inquiries, qualification rate, booked advisor calls, applications, and starts reported per program and intake.
Output: Cost per enrollment dashboard
Intake calendar
Campaigns planned backwards from your start dates
Enrolment is a deadline business. We build every intake as three phases with their own message and follow-up, so enquiries are not asked to decide before they are ready or chased after the door has closed.
One intake, four phases
Week 16 to 10
Awareness and consideration
Programme discovery, open day promotion, prospectus downloads.
Week 10 to 5
Application push
Course specific campaigns, adviser calls, application starts.
Week 5 to 1
Deadline and conversion
Deadline messaging, unfinished application recovery, enrolment confirmation.
Intake week
Waitlist and next cohort
Late applicants moved to the following intake instead of lost.
Next step
Map your next intake with us
We work backwards from your intake dates and show you the enquiry volume each stage needs to hit target.
- No obligation
- Intake calendar planned
- Cost per enrolment modelled
What good looks like
Benchmarks we report against
Actual results depend on program, tuition, geography, admissions capacity, and budget. These are the metrics we commit to measuring honestly.
Primary metric
Cost per enrollment
Reported per program and intake, not blended.
Funnel health
Inquiry to advisor call
The conversion step where most schools lose students.
Advisor efficiency
Show rate
Reminder sequences protect advisor calendar time.
Campaign snapshot
How a multi-campus trade school runs enrollment with us
- 1
Separate campaigns per program and campus with individual seat targets
- 2
Eligibility and funding questions asked before an advisor call is booked
- 3
SMS follow-up within minutes of inquiry submission
- 4
Nurture sequences running through to start date to protect against melt
- 5
Weekly pacing review against remaining seats per cohort
Who it fits
Education providers we work with
If you recruit on a cohort calendar, marketing has to be paced to seats, not to months.
Trade and vocational schools
Certification programs where career outcomes drive the decision.
Bootcamps and online programs
Short-cycle technical training with rolling or frequent start dates.
Colleges and private institutions
Multi-program recruitment across campuses and intakes.
Professional and continuing education
Licensure, upskilling, and corporate-sponsored training programs.
What you get
An enrollment engine your admissions team can run on
Media, creative, funnel, automation, and reporting under one accountable team.
Built around intake dates, not ad clicks
- Program-level campaign structure with seat-based pacing
- Landing pages built around program outcomes and funding clarity
- Video and static creative featuring instructors and graduates
- Inquiry forms with eligibility and funding qualification
- Instant SMS and email speed-to-lead automation
- Advisor calendar booking with reminder sequences
- CRM or SIS lead routing by program and campus
- Cohort reporting on inquiries, calls, applications, and starts
Client feedback
What admissions teams tell us
Our advisors now spend their time on students who are eligible and funded instead of chasing everyone who filled a form.
Director of AdmissionsMulti-campus trade schoolPacing budget against remaining seats per program was the change that finally made our cohorts predictable.
Enrollment Marketing LeadTechnical training providerThe nurture sequences through to start date noticeably reduced how many students dropped before day one.
Campus DirectorCareer collegeThe difference
Enrollment marketing, not brand advertising
Awareness campaigns look fine in a report. Seats filled is the only number admissions teams are judged on.
Primary metric
Pacing
Speed to lead
Qualification
Reporting
Next step
Get an intake plan
Share your programmes and next start dates and we will send back the campaign phases and enquiry targets behind them.
- Reply within one business day
- Programme level detail
Questions
Education lead generation FAQs
Keep reading
Guides worth your time
Other sectors
We also run campaigns for
Pace your marketing to seats, not to months
Book a strategy call and we will map your programs, intake calendar, and a realistic cost per enrollment target before any budget goes live.
- No obligation
- Program-level plan on the call
- US and Canada coverage