Real results from a thriving partnership
HOW PREDIRE CHAMPLAIN
BOOKED 163 PATIENTS
IN A MONTH
Non-Surgical Face & Neck Lift
Lift and tighten with no surgery, no needles, and no downtime.
Book Your Visit
Mor Romano
Growbi CTO
Predire Champlain had never run a single ad before us. We built the channel from zero, no pixel, no creative, no baseline. Twelve months in, August delivered 163 arrivals at $38 per patient in the chair, with 41.6% of every lead actually walking through the door.
Tailored Sales Strategies for Your Success
WE BUILD A CUSTOMIZED SALES STRATEGY
Goal
Build a paid acquisition channel from zero and drive first-time patients into consults
Treatment
Non-surgical face & neck lift
Pricing
$79.99 (regular price: $249.99)
Campaign Details and Insights
ABOUT THE CAMPAIGN
01. The Background
Predire Champlain had never run paid advertising. No Meta, no Google, no funnel. Every patient came from walk-ins, referrals, and whatever the location generated on its own.
The challenge was different from a typical rebuild. There was no underperforming agency to fix and no broken campaign structure to unwind, but there was also no pixel history, no creative library, and no data on what a patient from a cold audience was worth. Everything had to be built from zero and learned in-market.
02. The Strategy
We built the account around a single treatment rather than the full menu. Med spa accounts that advertise everything at once dilute both their creative testing and their conversion data.
Meta removed health-related interest targeting in 2022, so there is no anti-aging audience to buy. Performance comes from geography, first-party data, exclusions, and creative. We tested against those levers continuously across twelve months, and tracked every lead through to arrival rather than stopping at the form fill.
03. The Results
August delivered 392 leads at a $16 cost per lead from $6,272 in spend. 163 of those leads booked and physically arrived, a 41.6% lead-to-arrival rate, or $38.48 per patient in the chair.
These results were published in our CPL vs CPA press release, republished on Yahoo Finance, Business Insider and AP News.
August performance
THE RESULTS
163
Patient Arrivals
$38.48
Cost Per Arrival
41.6%
Lead-to-Arrival Rate
Predire Champlain in brief
AT A GLANCE
- Business
- Med spa offering a non-surgical face and neck lift
- Starting point
- No paid advertising, no pixel, no creative, no baseline
- Entry offer
- $79.99 (regular price $249.99)
- August leads
- 392 leads at a $16 cost per lead from $6,272 in spend
- August arrivals
- 163 patients, a 41.6% lead-to-arrival rate
- Cost per arrival
- $38.48 per patient in the chair
Where things stood
THE CHALLENGE
Predire Champlain had never run paid advertising. No Meta, no Google, no funnel. Every patient came from walk-ins, referrals, and whatever the location generated on its own.
That is a different challenge from a typical rebuild. There was no underperforming agency to fix and no broken campaign structure to unwind. But there was also no pixel history, no creative library, and no data on what a patient from a cold audience was worth.
Everything had to be built from zero and learned in-market. The goal was to build a paid acquisition channel and drive first-time patients into consults.
The work, step by step
WHAT WE CHANGED
One treatment instead of the full menu
We built the account around a single treatment, the non-surgical face and neck lift, rather than the full menu. Med spa accounts that advertise everything at once dilute both their creative testing and their conversion data.
A single entry offer
The campaign used one entry offer: $79.99 against a regular price of $249.99. A single offer gives a cold audience an easy first step and gives a new account a stable baseline to test against.
Testing the levers that remain
Meta removed health-related interest targeting in 2022, so there is no anti-aging audience to buy. Performance comes from geography, first-party data, exclusions, and creative. We tested against those levers continuously across twelve months.
Tracking every lead to arrival
Every lead was tracked through to arrival rather than stopping at the form fill. For a new account with no history, that tracking is what turns guesses into usable data.
Where this fits in our process
HOW THE GROWBI PROCESS APPLIED
The Growbi System connects source, conversation, appointment, and arrival in one lead journey. Its onboarding starts by mapping lead sources, qualification rules, the response process, the booking flow, and reporting needs.
For a practice starting from zero, that structure matters even more. With no history to lean on, every lead tracked from click to arrival adds to what the account knows about which ads and audiences produce real patients. Build the channel, measure arrivals, and use what is learned to steer the next round of tests.
See how this applies to other clinics on our med spa marketing service page.
Reading the numbers
WHAT THE RESULTS MEAN
Twelve months in, August delivered 392 leads at a $16 cost per lead from $6,272 in spend. 163 of those leads booked and physically arrived, a 41.6% lead-to-arrival rate, or $38.48 per patient in the chair.
For a practice that started with no pixel, no creative, and no baseline, those numbers are the product of continuous in-market testing. The single-treatment focus kept that testing clean, because every test was measured against the same offer.
The arrival figure is the one to focus on. A lead that never shows up costs money and produces nothing. Measuring cost per arrival keeps the account pointed at real patients.
Practical takeaways
WHAT OTHER MED SPA BUSINESSES CAN TAKE FROM THIS
Start narrow
If you are new to paid ads, pick one treatment and one offer. You will learn faster and your data will be easier to read.
Track past the form fill
Set up tracking that follows each lead to arrival. Without it, you cannot tell good leads from cheap ones.
Expect a learning period
A new account has no history. Plan for continuous testing rather than expecting the first month to show the final picture.
Use the levers you still have
With health interest targeting gone on Meta, geography, first-party data, exclusions, and creative are where results come from.
Common questions
PREDIRE CHAMPLAIN FAQ
Related reading
- Med spa marketing services
How Growbi plans offers, ads, and follow-up for aesthetics clinics.
- Med spa lead generation: systems that fill the calendar
A guide to building lead flow that turns into booked visits.
- Med spa advertising: Meta vs Google Ads
How the two main ad platforms compare for aesthetics clinics.
- The Growbi System
How leads, conversations, appointments, and arrivals are tracked in one place.
READY FOR RESULTS LIKE THESE?
Tell us your market and your monthly spend, and we'll show you what a realistic month looks like for your practice.
Results reflect a specific account over a defined period and are not a guarantee of future performance. Individual results vary by market, treatment mix, pricing, and practice operations.