Real results from a thriving partnership
HOW PROTECT CHIMNEY
TRIPLED THEIR BOOKINGS
134
Appointments Booked
$18
Cost Per Lead
$158K
Revenue Generated
3
New Techs Hired
Mor Romano
Growbi CTO
Protect Chimney offered a great $99 cleaning + free inspection deal but had no way to get it in front of homeowners. We built their entire digital presence and ad funnel. In just 90 days, they booked 134 appointments and generated $158,000 in revenue.
Tailored Sales Strategies for Your Success
WE BUILD A CUSTOMIZED SALES STRATEGY
Goal
Fill the calendar year-round with chimney cleaning, inspection, and safety service appointments across a 30-mile radius
Services
Chimney cleaning + free inspection ($99 offer), fireplace safety checks, flue repair, soot & creosote removal
Avg. Job Value
$99 – $1,500 per service (from basic cleaning to full chimney repair)
Campaign Details and Insights
ABOUT THE CAMPAIGN
01. The Background
Protect Chimney is a certified chimney cleaning company offering a $99 cleaning + free inspection deal. They had a professional website but no paid advertising and were relying solely on word-of-mouth and directory listings.
They needed a predictable system to fill their calendar with qualified homeowner appointments, especially during peak seasons.
02. The Strategy
We launched Google Search + Local Service Ads targeting high-intent keywords like "chimney cleaning near me" and "chimney inspection." The $99 offer became our lead magnet across all ads and landing pages.
A rapid follow-up system contacted every lead within 2 minutes via text and call. We also built a review generation funnel that boosted their rating to 4.9 stars across Google, Yelp, and Trustpilot.
03. The Results
Protect Chimney went from sporadic bookings to 134 appointments in their first 90 days with us. Revenue tripled compared to the previous quarter. They expanded their service area by 15 miles and hired 3 additional certified technicians to handle demand.
3x
Revenue vs. Previous Quarter
Over the last 90 days
THE RESULTS
134
Appointments Booked
$18
Cost Per Lead
$158K
Revenue Generated
Protect Chimney in brief
AT A GLANCE
- Business
- Certified chimney cleaning company
- Entry offer
- $99 cleaning + free inspection
- Average job value
- $99 to $1,500 per service
- First 90 days
- 134 appointments and $158,000 in revenue
- Cost per lead
- $18
- Growth
- Service area expanded by 15 miles, 3 certified technicians hired
Where things stood
THE CHALLENGE
Protect Chimney had a strong offer: a $99 chimney cleaning with a free inspection. It also had a professional website. What it did not have was any paid advertising, so the offer was not reaching homeowners.
New business came from word-of-mouth and directory listings, and bookings were sporadic. The company needed a predictable way to fill its calendar with qualified homeowner appointments, especially during peak seasons.
The goal was to fill the calendar year-round with chimney cleaning, inspection, and safety service appointments across a 30-mile radius.
The work, step by step
WHAT WE CHANGED
Google Search and Local Service Ads
We launched Google Search and Local Service Ads targeting high-intent keywords like "chimney cleaning near me" and "chimney inspection". These searches come from homeowners who already know they need the service.
The $99 offer as the lead magnet
The $99 cleaning and free inspection became the lead magnet across all ads and landing pages. One consistent offer made the message easy to understand wherever a homeowner saw it.
Follow-up within 2 minutes
A rapid follow-up system contacted every lead within 2 minutes by text and call. For a local service, the company that responds first is often the one that gets the job.
A review generation funnel
We also built a review generation funnel that boosted the company's rating to 4.9 stars across Google, Yelp, and Trustpilot. Homeowners check reviews before letting a company into their home, so strong ratings support every other part of the funnel.
Where this fits in our process
HOW THE GROWBI PROCESS APPLIED
The Growbi System keeps the source of each lead, the conversation, and the appointment in one journey, with a structured queue so the next action is always visible. That structure is what makes fast, consistent follow-up possible.
Protect Chimney's 2-minute response time is that idea in practice. High-intent searches created the leads, quick contact turned them into bookings, and the free inspection gave technicians a natural opening to talk about the company's other services, from fireplace safety checks to flue repair and soot and creosote removal.
Our home services marketing page explains how we set this up for chimney companies and other local service businesses.
Reading the numbers
WHAT THE RESULTS MEAN
Protect Chimney went from sporadic bookings to 134 appointments in its first 90 days with Growbi, at an $18 cost per lead. Those 90 days generated $158,000 in revenue.
Revenue tripled compared to the previous quarter, a clear change for a company that had been relying on word-of-mouth and directory listings.
To meet demand, the company expanded its service area by 15 miles and hired 3 additional certified technicians.
Practical takeaways
WHAT OTHER HOME SERVICE BUSINESSES CAN TAKE FROM THIS
Show up for high-intent searches
Homeowners searching for chimney cleaning near them are ready to book. Search and local service ads put you in front of them at that moment.
Make one offer the hero
A simple, consistent offer like a low-priced cleaning with a free inspection is easy to understand and easy to act on.
Respond in minutes
Fast text and call follow-up turns more inquiries into appointments before the homeowner calls someone else.
Build reviews on purpose
A review generation process helps you earn ratings that support every ad and landing page.
Common questions
PROTECT CHIMNEY FAQ
Related reading
- Home services marketing
How Growbi builds lead flow and follow-up for chimney and other service companies.
- How to choose a Google Ads agency for home services
What to look for when you hand your search campaigns to an agency.
- Why choose a home service marketing agency
What a specialist agency changes for contractors and service companies.
- The Growbi System
How leads, conversations, appointments, and outcomes are tracked in one place.
READY TO FILL YOUR
CALENDAR? LET'S TALK
We help chimney service companies build predictable, profitable lead systems.