Real results from a thriving partnership
HOW ROYAL WELLNESS
SKYROCKETED SALES
Royal Wellness
Advanced aesthetic treatments in a calm, private setting.
Book a Visit
Mor Romano
Growbi CTO
We crafted a custom funnel and offer that clicked with Royal Wellness's audience. In just the first month, we booked 112 new appointments and within 90 days, reduced lead costs by 42%
Tailored Sales Strategies for Your Success
WE BUILD A CUSTOMIZED SALES STRATEGY
Goal
Generate first time clients with high appearance rates
Treatment
Baggy eyes + face & neck lift; anti fat reduction treatments
Pricing
$66.99 (regular price: $243.99)
Campaign Details and Insights
ABOUT THE CAMPAIGN
01. The Background
Royal Wellness set out to attract more local clients to its advanced facial and body treatments with a special focus on increasing loyalty through long-term treatment plans.
The challenge was to build a campaign that would not only fill the calendar but also appeal to high-quality prospects ready to invest in consistent care.
02. The Strategy
We implemented our 5-Step Funnel Method, built around unique, high-performing content ads that reflected Royal Wellness's premium image.
To maximize results, we connected each lead to our in-house call center for appointments confirmation, ensuring higher appearance rates and a smoother client experience from the first touchpoint. This personalized approach helped turn interest into real visits and long-term value.
03. The Results
In the first month, the campaign brought in 112 appointments. Over the next two months, lead costs dropped by 42%. With stronger appearance rates and high-quality leads, Royal Wellness saw a clear boost in client retention.
Over the last 90 days
THE RESULTS
112
New Appointments
42%
Cheaper CPL
157%
Sales Increase
Partners in Growth
ROYAL WELLNESS EXPERIENCE IN THEIR OWN WORDS
Sarah Morgan
"I seriously love working with the Growbi team. They're always there when I have a question, they walk me through everything, and I actually understand what's going on for once. It's all super clear, no guessing, and the results have been amazing."
Royal Wellness in brief
AT A GLANCE
- Business
- Med spa offering advanced facial and body treatments
- Goal
- First-time clients with high appearance rates
- Entry offer
- Baggy eyes + face & neck lift; anti fat reduction treatments at $66.99 (regular price $243.99)
- Approach
- 5-Step Funnel Method, content ads, and in-house call center confirmation
- First month
- 112 new appointments
- Over 90 days
- 42% cheaper cost per lead and a 157% sales increase
Where things stood
THE CHALLENGE
Royal Wellness wanted more local clients for its advanced facial and body treatments. Volume alone was not the target. The clinic also wanted those clients to stay, which is why the brief put weight on long-term treatment plans and loyalty.
That creates a tension most med spas know well. An offer that fills the calendar quickly can also attract people who book once and never return, or who never show up at all. The campaign had to reach high-quality prospects who were ready to invest in consistent care, and it had to get them through the door.
So the job had two parts: create demand among the right local audience, and protect appearance rates once a booking was made. Both had to work together for a full calendar to turn into retained clients.
The work, step by step
WHAT WE CHANGED
A clear entry offer
The campaign led with one defined offer: baggy eyes plus face and neck lift, along with anti fat reduction treatments, at $66.99 against a regular price of $243.99. A specific treatment at a specific price gives a new client an easy first step, and it gives the campaign one message to test and refine.
The offer was there to bring in first-time clients. The longer-term value comes from the treatment plans the clinic offers once someone has experienced the results.
Content ads that match the brand
We built the campaign on our 5-Step Funnel Method, using unique content ads designed to reflect Royal Wellness's premium image. In aesthetics, an ad that looks cheap tends to attract people shopping on price alone. Ads that look like the clinic itself set expectations before the first visit.
Appointment confirmation by phone
Every lead was connected to our in-house call center to confirm the appointment. A booking that nobody confirms is easy to forget, and every forgotten booking is an empty chair the clinic already paid to fill.
Confirmation also gave each new client a personal first touchpoint with the clinic, which made the experience smoother from the start.
Measuring appearance, not just bookings
The goal on this account was framed around appearance rates, not lead counts. That kept attention on the number that matters most to a clinic: how many people actually walk in for their appointment.
Where this fits in our process
HOW THE GROWBI PROCESS APPLIED
Growbi's operating model, described on the Growbi System page, follows each lead through the same loop: ad click, lead, conversation, appointment, arrival, and campaign feedback. The point of that loop is to judge campaigns by what happens after the form fill, not by lead volume alone.
Royal Wellness shows why that matters. The content ads handled the first part of the loop. The in-house call center covered the conversation and confirmation step, which is where many med spa leads are lost. Watching appearance rates and lead cost over the following months gave the campaign the feedback it needed to keep improving.
If you run a clinic and want to see how this approach is set up for aesthetics practices, our med spa marketing service page explains what is included.
Reading the numbers
WHAT THE RESULTS MEAN
In the first month, the campaign produced 112 new appointments. That launch number shows the offer and the ads connected with the local audience.
The more telling figure came after. Over the next two months, the cost per lead dropped by 42%. A falling cost per lead after launch is what you want to see, because it means the same budget is reaching more of the right people.
Over the 90-day period, Royal Wellness recorded a 157% sales increase. With stronger appearance rates and higher-quality leads, the clinic also saw a clear boost in client retention, which was the original reason for focusing on long-term treatment plans.
Practical takeaways
WHAT OTHER MED SPA BUSINESSES CAN TAKE FROM THIS
Lead with one clear first-visit offer
A single treatment at a defined price is easier for a new client to say yes to than a full menu. It also makes it easier to see which ads and messages are working.
Confirm every appointment
A quick confirmation call protects the time you have already paid to fill. It is one of the simplest ways to improve appearance rates.
Make your ads look like your clinic
If your brand is premium, your ads should be too. The creative sets expectations for the visit and filters the audience before anyone books.
Plan the second visit from day one
Royal Wellness built the campaign around long-term treatment plans. Knowing what you will offer after the first appointment is what turns an entry offer into retained clients.
Common questions
ROYAL WELLNESS FAQ
Related reading
- Med spa marketing services
How Growbi plans offers, ads, and follow-up for aesthetics clinics.
- Med spa lead generation: systems that fill the calendar
A guide to building lead flow that turns into booked visits.
- How to reduce med spa no-shows without upfront deposits
Ways to protect appearance rates once an appointment is booked.
- The Growbi System
How leads, conversations, appointments, and arrivals are tracked in one place.
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