Two years. Every month.
HOW NUVERA
BOOKS 147 NEW PATIENTS
A MONTH
Lift, Tighten, No Surgery
Non-surgical face and neck lift treatments from licensed providers.
Book Your Visit
Mor Romano
Growbi CTO
Anyone can win a month. Nuvera has run with us for two years, and August looked like most months do, 267 leads, 147 patients through the door. That's 55% of every lead physically arriving, at $58.55 per patient in the chair. The hard part in this category isn't the launch. It's still performing in year two, after the creative has fatigued and the audience has seen you.
Tailored Sales Strategies for Your Success
WE BUILD A CUSTOMIZED SALES STRATEGY
Goal
Fill the calendar with first-time patients, consistently, month after month
Treatment
Non-surgical face & neck lift
Pricing
$69.99 (regular price: $249.99)
Campaign Details and Insights
ABOUT THE CAMPAIGN
01. The Background
Nuvera came to us to build a predictable stream of first-time patients for their non-surgical face and neck lift. Not a launch spike, a channel that would still be producing in year two.
That's a harder brief than it sounds. Most med spa ad accounts perform well for a quarter and then decay as creative fatigues and the local audience saturates. Sustaining volume in a fixed geography over twenty-four months is a different problem from getting a good first month.
02. The Strategy
We built around a single treatment and a single entry offer at $69.99 against a $249.99 regular price, giving the campaigns one clear thing to sell and one clear thing to test against.
Meta removed health-related interest targeting in 2022, so there is no anti-aging audience to buy. Everything comes from geography, first-party data, exclusions, and creative. Over two years the account has gone through continuous creative rotation, the offer has held, the ads that carry it have not, and replacing them before they fatigue is most of the work.
03. The Results
August produced 267 leads from $8,607 in spend, with 147 patients booking and arriving, a 55% lead-to-arrival rate, or $58.55 per patient in the chair. That rate is the number worth studying. Nuvera's cost per lead sits higher than a bargain-hunting account would tolerate, and deliberately so. Leads acquired cheaply tend not to show up. Optimizing for the people who actually walk in costs more per lead and produces more patients. August is a representative month rather than a peak, the account has sustained comparable volume across two years of continuous spend.
August performance
THE RESULTS
147
Patient Arrivals
55%
Lead-to-Arrival Rate
$58.55
Cost Per Arrival
Nuvera in brief
AT A GLANCE
- Business
- Med spa offering a non-surgical face and neck lift
- Partnership
- Two years of continuous spend on Meta
- Entry offer
- $69.99 (regular price $249.99)
- August leads
- 267 leads from $8,607 in spend
- August arrivals
- 147 patients, a 55% lead-to-arrival rate
- Cost per arrival
- $58.55 per patient in the chair
Where things stood
THE CHALLENGE
Nuvera did not ask for a launch spike. It asked for a predictable stream of first-time patients for its non-surgical face and neck lift, from a channel that would still be producing in year two.
That is a harder brief than it sounds. Most med spa ad accounts perform well for a quarter and then decay as creative fatigues and the local audience saturates. Nuvera serves a fixed geography, so the same people see its ads month after month.
There is a second constraint. Meta removed health-related interest targeting in 2022, so there is no anti-aging audience to buy. Whatever the campaign achieves has to come from geography, first-party data, exclusions, and creative.
The work, step by step
WHAT WE CHANGED
One treatment, one offer
We built around a single treatment and a single entry offer: $69.99 against a $249.99 regular price. One clear thing to sell kept the message simple, and one clear thing to test against made results easy to compare over time.
Creative rotation as the core job
Over two years the offer has held, but the ads that carry it have not. Replacing ads before they fatigue is most of the work on this account. Continuous creative rotation is what keeps a familiar offer in front of a local audience without it going stale.
Targeting without interest audiences
Without health-related interest targeting, the account relies on geography, first-party data, and exclusions to reach the right people, with creative doing the rest of the work.
Optimizing for arrivals
Nuvera's cost per lead sits higher than a bargain-hunting account would tolerate, and that is deliberate. The campaign is optimized for the people who actually walk in, not for the cheapest possible form fill.
Where this fits in our process
HOW THE GROWBI PROCESS APPLIED
The Growbi System follows each lead from ad click to conversation, appointment, and arrival, then feeds those outcomes back into campaign decisions. Booking and attendance signals let the team judge campaigns by real visits rather than lead volume alone.
That is the logic behind Nuvera's numbers. Judged by cost per lead, the account would look expensive. Judged by cost per patient in the chair, it is efficient. Measuring arrivals is what makes it possible to choose the second view and act on it.
Our med spa marketing service is built on the same principle: measure who arrives, not just who fills in a form.
Reading the numbers
WHAT THE RESULTS MEAN
August produced 267 leads from $8,607 in spend. Of those, 147 patients booked and arrived, a 55% lead-to-arrival rate, or $58.55 per patient in the chair.
The arrival rate is the number worth studying. Leads acquired cheaply tend not to show up. Optimizing for the people who actually walk in costs more per lead and produces more patients.
August is a representative month rather than a peak. The account has sustained comparable volume across two years of continuous spend, which is the result Nuvera asked for at the start.
Practical takeaways
WHAT OTHER MED SPA BUSINESSES CAN TAKE FROM THIS
Judge campaigns by arrivals
Cost per lead is easy to see, but cost per arrival is what reflects real patients. Track both, and make decisions on the second.
Keep the offer, refresh the ads
A good offer can hold for a long time. The creative around it wears out faster, so plan for regular replacement.
Expect the local audience to saturate
In a fixed geography, the same people see your ads again and again. Planning for that from day one is what separates a good quarter from a good two years.
Build on the data you own
With health interest targeting gone, first-party data, geography, and exclusions carry more weight. Your own patient data is a targeting asset competitors cannot copy.
Common questions
NUVERA FAQ
Related reading
- Med spa marketing services
How Growbi plans offers, ads, and follow-up for aesthetics clinics.
- Meta ads compliance for med spas
How to advertise aesthetic treatments on Meta without putting the account at risk.
- Why med spa leads don't guarantee booked patients
Why lead counts alone are the wrong way to judge a campaign.
- The Growbi System
How leads, conversations, appointments, and arrivals are tracked in one place.
READY FOR RESULTS LIKE THESE?
Tell us your market and your monthly spend, and we'll show you what a realistic month looks like for your practice.
Results reflect a specific account over a defined period and are not a guarantee of future performance. Individual results vary by market, treatment mix, pricing, and practice operations.