Real results from a thriving partnership
HOW SUMMIT ROOFING
DOMINATED THEIR MARKET
87
Qualified Leads
38%
Lower CPL
$340K
Revenue in 90 Days
2
New Crews Hired
Mor Romano
Growbi CTO
Summit Roofing came to us struggling with inconsistent leads. Within the first month, we generated 87 qualified leads and reduced their cost per lead by 38%. By month three, they had to hire two additional crews to keep up with demand.
Tailored Sales Strategies for Your Success
WE BUILD A CUSTOMIZED SALES STRATEGY
Goal
Generate high-ticket roofing leads in a 30-mile radius with strong close rates
Services
Full roof replacements, storm damage repair, and commercial roofing
Avg. Job Value
$8,500 – $22,000 per project
Campaign Details and Insights
ABOUT THE CAMPAIGN
01. The Background
Summit Roofing had been relying on door-to-door canvassing and word-of-mouth referrals. While they had a great reputation, their lead flow was unpredictable and they were missing the busy storm season window.
They needed a system that could consistently fill their pipeline with homeowners actively seeking roofing services in their area.
02. The Strategy
We launched hyper-local Google and Meta campaigns targeting homeowners within a 30-mile radius, using storm damage angles and free inspection offers as lead magnets.
Our call center qualified every lead before passing them to Summit's sales team, ensuring they only spent time on homeowners ready to move forward with estimates.
03. The Results
In the first 90 days, Summit Roofing closed over $340,000 in new jobs directly from our campaigns. Their close rate improved by 28% thanks to pre-qualified leads, and they expanded into a neighboring county by month four.
$340K+
Revenue Generated in 90 Days
Over the last 90 days
THE RESULTS
87
Qualified Leads
38%
Lower CPL
$340K
Revenue Generated
Summit Roofing in brief
AT A GLANCE
- Business
- Roofing contractor
- Services
- Full roof replacements, storm damage repair, and commercial roofing
- Service area
- 30-mile radius
- Average job value
- $8,500 to $22,000 per project
- First month
- 87 qualified leads and a 38% lower cost per lead
- First 90 days
- Over $340,000 in new jobs closed
Where things stood
THE CHALLENGE
Summit Roofing had a great reputation, but its lead flow depended on door-to-door canvassing and word-of-mouth referrals. Both can bring in work, but neither can be turned up when demand rises.
That gap showed most in storm season. The busy window was passing without Summit getting its share, because there was no reliable way to reach homeowners at the moment they needed a roofer.
Summit needed a system that could consistently fill its pipeline with homeowners actively looking for roofing services in its area, and that would let the sales team spend its time on real opportunities.
The work, step by step
WHAT WE CHANGED
Hyper-local Google and Meta campaigns
We launched hyper-local Google and Meta campaigns targeting homeowners within a 30-mile radius. Keeping the area tight meant the budget went to jobs the crews could actually reach.
Storm damage angles and free inspections
The ads used storm damage angles and free inspection offers as lead magnets. A free inspection is a low-risk first step for a homeowner and gives the roofer a reason to be on the property.
Qualification before the sales call
Our call center qualified every lead before passing it to Summit's sales team. That way the team only spent time with homeowners ready to move forward with estimates.
Focus on high-ticket work
The goal was high-ticket roofing leads with strong close rates. With projects in the $8,500 to $22,000 range, each closed job matters, so lead quality came before raw volume.
Where this fits in our process
HOW THE GROWBI PROCESS APPLIED
The Growbi System gives every lead an owner and a next step. Growbi's team works from a structured follow-up queue to respond, qualify, follow up, and schedule, and booking outcomes are connected back to the campaigns that produced them.
Summit's campaign followed that pattern. The ads generated the inquiries, the call center qualified them, and only ready homeowners reached the sales team. That split let Summit's people focus on inspecting, estimating, and closing.
Our roofing marketing service page explains how we set this up for roofing companies.
Reading the numbers
WHAT THE RESULTS MEAN
In the first month, the campaign generated 87 qualified leads and reduced Summit's cost per lead by 38%.
In the first 90 days, Summit closed over $340,000 in new jobs directly from the campaigns. Its close rate improved by 28% thanks to pre-qualified leads, because the sales team spent less time with homeowners who were not ready.
The growth showed up in operations too. By month three, Summit had to hire two additional crews to keep up with demand, and by month four it expanded into a neighboring county.
Practical takeaways
WHAT OTHER ROOFING BUSINESSES CAN TAKE FROM THIS
Do not rely only on referrals
Referrals are valuable, but they do not scale on demand. A paid channel gives you a way to reach homeowners when they are actively looking.
Be ready before storm season
Storm season is when demand peaks. Campaigns built around storm damage need to be running when homeowners start looking, not after.
Qualify before you estimate
Estimates take time. A qualification step before the sales visit protects your team's schedule and supports a higher close rate.
Keep the service area tight
A defined radius keeps spend focused on jobs your crews can reach and serve well.
Common questions
SUMMIT ROOFING FAQ
Related reading
- Roofing marketing services
How Growbi builds lead flow and qualification for roofing companies.
- How to choose a Google Ads agency for home services
What to look for when you hand your search campaigns to an agency.
- Why choose a home service marketing agency
What a specialist agency changes for contractors and service companies.
- The Growbi System
How leads, conversations, appointments, and outcomes are tracked in one place.
READY TO FILL YOUR
SCHEDULE? LET'S TALK
We help roofing companies generate consistent, high-quality leads month after month.