HVAC marketing agency

    HVAC marketing measured on booked service calls.

    Growbi is an HVAC marketing agency for heating and cooling companies. We run Google Search, Local Services Ads and Meta campaigns for repairs, system replacements and maintenance plans, answer every lead within minutes, and report on booked jobs and cost per job, not clicks.

    See how it works
    • Repair, install and maintenance campaigns
    • Instant lead follow-up
    • Reporting on booked jobs

    Booked jobs this week

    Live
    AC not coolingSearch ad, called 2:14 pmBooked
    Heat pump install quoteMeta form, 2,100 sq ft homeEstimate
    Furnace tune-upMaintenance plan offerBooked
    No heat, after hoursLocal Services Ad, 9:40 pmBooked

    64

    Calls + forms

    29

    Booked jobs

    <5 min

    First reply

    Illustrative account view, not a client account

    Channels we manage for home service companies

    Google logoGoogle Search
    Google logoLocal Services Ads
    Meta logoMeta Ads
    YouTube logoYouTube
    Email + SMS logoEmail + SMS
    Retargeting
    Google logoGoogle Search
    Google logoLocal Services Ads
    Meta logoMeta Ads
    YouTube logoYouTube
    Email + SMS logoEmail + SMS
    Retargeting

    Why HVAC marketing underperforms

    Why do HVAC ads get calls but not booked jobs?

    HVAC demand swings with the weather, and much of it is urgent. Campaigns that treat a no-heat emergency, a system replacement and a tune-up the same way spend budget on the wrong calls.

    Seasonal swings

    Calls spike with the first heat wave and the first cold snap, then drop. Budgets set once a month overspend in quiet weeks and run dry when demand peaks.

    Shared marketplace leads

    Lead marketplaces sell the same homeowner to several contractors, so you pay to race competitors for a job that goes to whoever calls first.

    Missed and slow callbacks

    An AC that quits in July gets booked with the first company that answers. Calls that hit voicemail after hours are jobs handed to a competitor.

    No line to booked jobs

    When calls aren't tracked to scheduled jobs, campaigns get optimized for call volume, including spam, wrong numbers and price shoppers.

    What we run

    Which HVAC advertising campaigns actually book jobs?

    Repairs, replacements and maintenance plans are different buyers with different urgency. Each gets its own campaign, offer and budget.

    HVAC technician checking refrigerant gauges on an outdoor AC condenser beside a house
    Repair, replacement and maintenance each get their own campaign
    • 01

      Emergency repair campaigns

      Google Search and Local Services Ads for searches like 'AC repair near me' and 'furnace not working', with call extensions and after-hours coverage so urgent calls reach a person.

    • 02

      System replacement campaigns

      Search and Meta campaigns for new AC, furnace and heat pump installs, with an estimate form that captures home size and system age before your comfort advisor visits.

    • 03

      Tune-up and maintenance plan campaigns

      Pre-season tune-up offers on Meta and email that fill the schedule in shoulder months and sign homeowners to maintenance plans that bring repeat work.

    • Local search and reviews

      Google Business Profile updates and a review request after every completed job, so you show up in the map results and get chosen there.

    • Speed-to-lead follow-up

      Instant SMS and call prompts on every form and missed call, day or night, so homeowners hear from you before they call the next company.

    • Past customer reactivation

      Email and SMS to past customers for tune-ups and aging-system replacements, the lowest-cost jobs most contractors never ask for.

    Next step

    See what a booked HVAC job should cost you

    We model cost per booked job for your service area and job mix on one call, before any budget is committed.

    • No obligation
    • Built on your job mix
    • Cost per job modeled

    How it works

    How does Growbi turn ad spend into booked service calls?

    Built for local, urgent demand where the first company to answer usually wins the job.

    1. 1

      Service area and job intake

      We document your service area, job types, average ticket, close rate, seasonality and how much work your crews can take on.

      Output: Job mix and capacity brief

    2. 2

      Tracking before spend

      Call tracking, form tracking and your scheduling or field service software are connected, so every lead can be followed to a booked job.

      Output: Lead to job tracking

    3. 3

      Launch by job type

      Urgent repairs, planned replacements and maintenance work each get their own campaign, offer, landing page and budget.

      Output: Live campaigns

    4. 4

      Speed-to-lead follow-up

      Every form and missed call gets an instant text and a call prompt, day or night, so the homeowner books before a competitor calls back.

      Output: Follow-up automation

    5. 5

      Weekly optimization

      Budget moves toward the job types and ZIP codes producing booked service calls at the best cost per job.

      Output: Weekly report and call

    Proof

    What results has Growbi delivered for an HVAC company?

    Results depend on your market, season, service area and budget. Here is what one HVAC partner saw; the full breakdown is in the Arctic Air HVAC case study.

    Service calls booked

    143

    Arctic Air HVAC, from Growbi campaigns.

    Cost per lead

    $28

    Arctic Air HVAC average cost per lead.

    ROAS increase

    215%

    Return on ad spend versus their previous marketing.

    HVAC technician with a tool bag greeting a homeowner at her front door
    Tracked from first call to booked service call

    Campaign snapshot

    How we structure an HVAC account

    1. 1

      Separate campaigns for emergency repair, system replacement and maintenance plans

    2. 2

      Local Services Ads and Google Search covering every ZIP code in the service area

    3. 3

      Budget raised ahead of heat waves and cold snaps, pulled back in quiet weeks

    4. 4

      Instant text and call follow-up on every lead, including nights and weekends

    5. 5

      Weekly report on booked service calls, installs and cost per booked job

    Who it fits

    Which HVAC companies do we work with?

    If your technicians have open slots and you can take more calls this season, the constraint is lead flow and follow-up speed.

    • Residential heating and cooling

      Repair, replacement and maintenance companies serving homeowners across a metro area or county.

    • Growing shops adding technicians

      Owner-led companies that need predictable call volume to keep new technicians busy.

    • Heat pump and high-efficiency installers

      Companies selling heat pumps and high-efficiency systems, where the job value supports a higher cost per lead.

    • Light commercial HVAC

      Rooftop units and service agreements for offices, restaurants and retail, with longer sales cycles.

    What you get

    What does Growbi manage for you?

    Media, landing pages, tracking and follow-up handled by one accountable team.

    HVAC technician inspecting a gas furnace in a basement with a tablet
    One team

    Tune-ups and maintenance plans that fill shoulder months

    • Campaign architecture by job type, service area and season
    • Google Search and Local Services Ads management
    • Meta ads for inspections, tune-ups and seasonal offers
    • Landing pages built for calls and estimate requests
    • Call tracking and form tracking on every campaign
    • Speed-to-lead SMS, email and call automation
    • Review request sequences after completed jobs
    • Weekly reporting on booked jobs and cost per job

    The difference

    How is Growbi different from lead services and generalist agencies?

    Lead marketplaces and generalist agencies count leads. Home service companies get paid for booked jobs.

    Measured on

    GrowbiBooked jobs and cost per job
    Typical agencyClicks, impressions and lead counts

    Lead ownership

    GrowbiExclusive leads from your own campaigns
    Typical agencyShared leads sold to several contractors

    Follow-up

    GrowbiInstant text and call prompt on every lead
    Typical agencyLeads emailed over, chasing left to you

    Budget

    GrowbiShifted weekly toward job types that book
    Typical agencySet once, reviewed monthly

    Reporting

    GrowbiBooked jobs, job mix and cost per job
    Typical agencyPlatform dashboards only

    Next step

    Get a service area plan

    Send us your ZIP codes, job types and crew capacity and we will map the campaigns and budget behind them.

    • Reply within one business day
    • ZIP and job type detail

    Questions

    What do HVAC owners ask about marketing?

    An HVAC marketing agency runs the campaigns that bring in service calls and installs: Google Search and Local Services Ads for urgent repairs, Meta ads for replacements and maintenance plans, landing pages, call tracking and lead follow-up. A good one is measured on booked jobs and cost per job, not clicks or impressions.

    Work backward from the jobs you need: target booked jobs per month times your cost per booked job. WordStream's 2026 Google Ads benchmarks put the home and home improvement average at about $8.33 per click and $90.92 per lead. Growbi works with companies ready to invest at least $3,000 a month in ad spend, so campaigns gather enough data to optimize.

    HVAC lead generation means getting homeowners who need heating or cooling work to call or request a quote from your company: Search and Local Services Ads for urgent repairs, Meta ads and offers for replacements and tune-ups, and landing pages and follow-up that turn inquiries into booked jobs. Leads you generate yourself are exclusive, unlike leads bought from marketplaces and shared with competitors.

    Cover both kinds of demand. Google Search and Local Services Ads reach homeowners whose system just failed, while Meta ads and email sell tune-ups, maintenance plans and replacements before the rush. Answer every lead within minutes, ask every customer for a Google review, and judge campaigns on booked jobs, not call volume.

    Show up where homeowners look first: Google Search, Local Services Ads and a Google Business Profile with recent reviews. Call back every inquiry fast, since the first company to answer usually gets the job, and bring past customers back with maintenance plans and seasonal tune-up reminders.

    The ideas that tend to pay back fastest: pre-season tune-up offers before summer and winter, maintenance plans that create repeat work, a review request after every job, Local Services Ads for urgent calls, financing offers on replacement campaigns, and reminders to past customers whose systems are getting old. Track each one to booked jobs and keep only what works.

    They do different jobs. Google Search and Local Services Ads capture homeowners who need help now, so they bring most urgent repair calls. Facebook and Instagram ads reach homeowners before they search, which suits tune-ups, maintenance plans and replacement offers. Most HVAC companies get the best cost per booked job running both, with budget shifted by season.

    Usually, yes. Local Services Ads appear above regular search ads, carry Google's verification badge, and charge per lead instead of per click. They work best alongside Google Search campaigns, which give you more control over job types, ad copy and landing pages.

    It is worth it when the agency is measured on booked jobs and cost per job, and when you don't have time to run ads, creative and follow-up yourself. Before you sign, ask how they track a lead to a scheduled job, how they handle seasonal swings, and who owns the ad accounts and data if you leave.

    Market context

    $8.33

    average cost per click for home and home improvement Google Ads, so every wasted click adds up fast

    WordStream 2026 Google Ads benchmarks

    $90.92

    average cost per lead for home and home improvement Google Ads, before a single job is booked

    WordStream 2026 Google Ads benchmarks

    7x

    higher chance of qualifying a lead when contacted within the first hour instead of later

    Harvard Business Review

    Keep your technicians' schedules full

    Book a strategy call and we'll map your service area, job mix and a realistic cost per booked job before any budget is committed.

    • No obligation
    • Built on your job mix
    • Reporting on booked jobs

    Guides

    HVAC marketing guides

    All home services guides