E-commerce campaign management
Scale spend without losing your margin.
We manage paid acquisition and retention for online stores: creative testing at volume, clean product feeds, server-side tracking, and reporting on contribution margin rather than platform-reported ROAS alone.
- Margin-based reporting
- Creative testing engine
- Feed and tracking audit included
Blended performance
Today0x
Blended ROAS
$0
AOV lift
0%
New customers
Illustrative account view, not a client account
Channels and stacks we manage day to day
Meta Ads
Google Shopping
TikTok Shop
Performance Max
Klaviyo
ShopifyMeta AdsGoogle ShoppingTikTok ShopPerformance MaxKlaviyoShopifyWhy growth plateaus
Why does ROAS go up while profit goes down?
Most stores hit a ceiling for the same four reasons. All of them are fixable, and none of them are solved by raising budget.
Creative bottleneck
Ad accounts do not fatigue from bad targeting, they fatigue from too few new concepts entering the account each week.
Neglected product feed
Missing attributes, weak titles, and poor category mapping quietly cap Shopping and Performance Max performance.
Broken measurement
Without server-side events and deduplication, platforms over-report or under-report and budget follows bad signal.
No retention layer
When lifetime value is flat, acquisition has to be profitable on the first order, which caps how far you can scale.
Break-even ROAS
Your ROAS target comes from margin, not from Twitter
A 3x ROAS is excellent for one store and a slow loss for another. Set your contribution margin, order value and repeat rate to see the point where spend starts making money instead of moving it.
Store economics
Break-even ROAS
2.22x
Below this, every order loses money
Working target
2.75x
Break-even plus headroom, adjusted for repeat value
At that target you keep roughly $8 of contribution per order before overheads.
What we run
Which campaigns does Growbi run for an online store?
Acquisition, remarketing, and retention managed together so blended economics improve instead of one channel looking good.
- 01
Prospecting at scale
Broad and interest-based Meta and TikTok campaigns built around a steady flow of new creative concepts, with cost caps and exclusions that keep spend on genuinely new customers.
- 02
Google Shopping and PMax
Feed-driven campaigns with clean product data, priority structures, search term control, and product segmentation by margin so budget follows profit.
- 03
Offer and promo strategy
Bundles, free-shipping thresholds, gift-with-purchase tests, and seasonal promos structured to protect average order value and margin.
Creative production sprints
UGC-style video, statics, and hook-first variations on winning angles produced weekly, not quarterly.
Email and SMS retention
Welcome, abandoned cart, post-purchase, and win-back flows that raise lifetime value and free up acquisition budget.
Measurement and reporting
Server-side conversion tracking, GA4 alignment, and a blended dashboard tying spend to contribution margin.
Next step
Find your real break-even ROAS
We work it out from your margin, repeat rate and fulfilment cost, then build the account structure around it.
- No obligation
- Margin based targets
- Feed and creative audit
What good looks like
What metrics does Growbi manage accounts against?
Results depend on margin structure, product category, creative supply, and budget. These are the numbers we report on rather than cherry-picked platform screenshots.
Primary metric
Contribution margin
Revenue after COGS, shipping, fees, and ad spend.
Account health
Blended ROAS
Total revenue against total spend, not platform-attributed only.
Growth quality
New customer CAC
Acquisition cost for genuinely new customers.
Campaign snapshot
How a DTC brand runs paid media with us
- 1
Server-side tracking implemented before any budget increase
- 2
Product feed rebuilt with complete attributes and structured titles
- 3
Ten to fifteen new creative concepts entering the account each month
- 4
Budget rules tied to contribution margin targets per campaign
- 5
Retention flows measured separately so acquisition metrics stay honest
How it works
How does Growbi take a store from audit to scale?
Scaling a store with broken tracking or a weak feed only makes the losses faster.
- 1
Economics and account audit
We review margin by product, shipping cost, return rate, current account structure, feed health, and tracking accuracy.
Output: Profit and account audit
- 2
Tracking and feed fixes
We implement server-side events, deduplicate against browser pixels, and rebuild product titles, attributes, and categories.
Output: Clean data foundation
- 3
Structure rebuild
Campaigns are rebuilt around prospecting, remarketing, and brand demand with budget rules based on contribution margin targets.
Output: Scalable account structure
- 4
Creative testing engine
New concepts enter weekly, winners are iterated, and losers are cut on defined thresholds instead of gut feel.
Output: Weekly creative sprint
- 5
Retention and scale
Email and SMS flows extend lifetime value, which raises the acquisition cost you can profitably afford.
Output: Blended margin dashboard
What you get
What does managed e-commerce growth include?
One accountable team for acquisition, retention, tracking, and reporting.
Creative, feed and budget in one loop
- Profitability audit by product and channel
- Server-side conversion tracking and GA4 alignment
- Product feed optimisation and ongoing monitoring
- Meta, Google, and TikTok campaign management
- Weekly creative production and testing sprints
- Email and SMS lifecycle flow build-out
- Landing page and product page conversion recommendations
- Blended dashboard plus weekly reporting and monthly strategy call
Who it fits
Which stores does Growbi work best with?
We are a fit for brands with real margin and a willingness to test creative continuously.
DTC brands scaling past plateau
Established stores whose current structure has stopped producing profitable growth.
Large catalogue retailers
Feed-heavy accounts where Shopping and PMax performance depends on product data quality.
Subscription and replenishment
Brands where lifetime value justifies higher first-order acquisition cost.
Omnichannel retailers
Brands balancing online revenue with retail or wholesale demand.
Client feedback
What do store owners say about Growbi?
The audit found duplicate conversion events inflating our numbers. Fixing that changed which campaigns we were willing to fund.
FounderDTC apparel brandWeekly creative testing was the unlock. Our accounts stopped fatiguing every three weeks.
Head of GrowthHome goods retailerReporting on margin instead of ROAS changed how we plan promos, and profit followed.
E-commerce DirectorSupplements brandThe difference
How is margin-first management different?
Optimising to platform ROAS is how accounts look great and businesses lose money.
North star metric
Creative
Tracking
Feed
Retention
Next step
Get an account and feed audit
Tell us your platform and monthly spend and we will send back the structural issues holding your ROAS down.
- Reply within one business day
- Read only access is enough
Questions
What do store owners ask about campaign management?
Keep reading
Guides worth your time
Other sectors
We also run campaigns for
Market context
70%
of online shopping carts are abandoned before checkout, so cart recovery and retention flows carry real revenue
67%
more spent by returning customers than first-time buyers, which is why lifetime value decides what acquisition can afford
2.5x
break-even ROAS for a store at a 40% contribution margin, the number targets should be built from
Growbi campaign benchmarks, 2025 to 2026
Scale on profit, not on platform screenshots
Book a strategy call and we will review your margin structure, tracking accuracy, and creative supply, then tell you where the real ceiling is.
- No obligation
- Audit-led approach
- Margin-based reporting