Ecommerce PPC and campaign management

    Ecommerce PPC management that scales without eating your margin.

    Growbi manages paid ads and retention for online stores across Google Shopping, Performance Max, Meta, TikTok and Klaviyo.

    Free 15-minute strategy call

    Profitable ROAS, not vanity ROAS

    • Targets set from your margin
    • Weekly creative tests
    • Feed and tracking audit first
    Free, no obligation.See how it works
    Small ecommerce team packing branded shipping boxes
    Creative sprints
    Weekly
    Tracking setup
    Server-side
    Margin view
    Blended

    Growbi manages paid ads and retention for online stores across Google Shopping, Performance Max, Meta, TikTok and Klaviyo. Targets come from your contribution margin, so budget goes to the products and audiences that make money, not the ones that only look good in platform ROAS.

    Channels and tools we manage day to day

    • Meta AdsLead forms and retargeting
    • Google Shopping
    • TikTok ShopShort-form reach
    • Performance Max
    • Klaviyo
    • Shopify
    • Meta AdsLead forms and retargeting
    • Google Shopping
    • TikTok ShopShort-form reach
    • Performance Max
    • Klaviyo
    • Shopify
    • Meta AdsLead forms and retargeting
    • Google Shopping
    • TikTok ShopShort-form reach
    • Performance Max
    • Klaviyo
    • Shopify
    • Meta AdsLead forms and retargeting
    • Google Shopping
    • TikTok ShopShort-form reach
    • Performance Max
    • Klaviyo
    • Shopify

    Why growth plateaus

    Why does ROAS go up while profit goes down?

    Most stores hit a ceiling for the same four reasons. All four are fixable, and none of them is solved by raising the budget.

    70%

    of online shopping carts are abandoned before checkout, so cart recovery and retention flows carry real revenue

    Source: Baymard Institute
    67%

    more spent by returning customers than first-time buyers, which is why lifetime value decides what acquisition can afford

    Source: Bain & Company
    2.5x

    break-even ROAS for a store with a 40% contribution margin, the number targets should be built from

    Solving your e-commerce challenges

    What is holding your e-commerce campaigns back?

    Your challenges

    1. Creative bottleneck

      Ad accounts rarely fatigue from bad targeting. They fatigue because too few new concepts enter the account each week.

    2. Neglected product feed

      Missing attributes, weak titles and poor category mapping quietly cap Google Shopping and Performance Max results.

    3. Broken measurement

      Without server-side events and deduplication, platforms over-report or under-report, and budget follows the wrong signal.

    4. No retention layer

      When lifetime value is flat, every first order has to be profitable on its own, which caps how far paid ads can scale.

    How we fix it

    What you get from Growbi each week and each month

    One accountable team for acquisition, retention, tracking and reporting.

    15 minutes, free, no obligation

    • Profitability audit by product and channel
    • Server-side conversion tracking and GA4 alignment
    • Product feed optimization and ongoing monitoring
    • Meta, Google and TikTok campaign management
    • Weekly creative production and testing sprints
    • Email and SMS lifecycle flow build-out
    • Landing page and product page conversion recommendations
    • Blended dashboard, weekly reporting and a monthly strategy call

    What we run

    What does ecommerce PPC management include?

    Ecommerce PPC management is the ongoing work of running a store's paid ads: product feeds, campaign structure, bids, creative and budget across Google Shopping, Performance Max, Meta and TikTok. We manage acquisition, remarketing and retention together, so blended profit improves instead of one channel looking good.

    Prospecting at scale

    Broad and interest-based Meta and TikTok campaigns fed by a steady flow of new creative, with cost caps and exclusions that keep spend on new customers.

    Google Shopping and Performance Max

    Feed-driven campaigns with clean product data, search term control and products grouped by margin, so budget follows profit.

    Offer and promo strategy

    Bundles, free-shipping thresholds, gift-with-purchase tests and seasonal promos structured to protect average order value and margin.

    Creative production sprints

    UGC-style video, statics and hook-first variations on winning angles, produced weekly instead of quarterly.

    Email and SMS retention

    Welcome, abandoned cart, post-purchase and win-back flows that raise lifetime value and free up acquisition budget.

    Measurement and reporting

    Server-side conversion tracking, GA4 alignment and a blended dashboard that ties spend to contribution margin.

    Break-even ROAS

    Your ROAS target comes from margin, not from Twitter

    A 3x ROAS is excellent for one store and a slow loss for another. Set your contribution margin, order value and repeat rate to see the point where spend starts making money instead of moving it.

    Store economics

    45%
    $90
    25%

    Break-even ROAS

    2.22x

    Below this, every order loses money

    Working target

    2.75x

    Break-even plus headroom, adjusted for repeat value

    At that target you keep roughly $8 of contribution per order before overheads.

    Next step

    Find your real break-even ROAS

    We work it out from your margin, repeat rate and fulfillment cost on a free 15-minute call, then build the account structure around it.

    • No obligation
    • Margin based targets
    • Feed and creative audit

    15 minutes, free, no obligation

    How it works

    How Growbi takes a store from audit to scale

    Scaling a store with broken tracking or a weak feed only makes the losses arrive faster, so the order of work matters.

    1. Economics and account audit

      We review margin by product, shipping cost, return rate, account structure, feed health and tracking accuracy.

      Profit and account audit

    2. Tracking and feed fixes

      We set up server-side events, deduplicate them against browser pixels, and rebuild product titles, attributes and categories.

      Clean data foundation

    3. Structure rebuild

      We rebuild campaigns around prospecting, remarketing and brand demand, with budget rules based on contribution margin targets.

      Scalable account structure

    4. Creative testing engine

      New concepts enter weekly, winners get new variations, and losers are cut on agreed thresholds instead of gut feel.

      Weekly creative sprint

    5. Retention and scale

      Email and SMS flows extend lifetime value, which raises the acquisition cost you can profitably pay.

      Blended margin dashboard

    What good looks like

    The metrics Growbi manages ecommerce accounts against

    Results depend on margin structure, product category, creative supply and budget, so we do not promise a ROAS in advance. These are the numbers we report on instead of cherry-picked platform screenshots.

    • Primary metric

      Contribution margin

      Revenue after product cost, shipping, fees and ad spend.

    • Account health

      Blended ROAS

      Total revenue against total ad spend, not platform-attributed revenue only.

    • Growth quality

      New customer CAC

      What it costs to acquire a genuinely new customer.

    LED Facial campaign

    $1,450

    Ad spend

    110

    Appointments

    $13.18

    Cost per result

    Appointments campaign

    $3,036

    Ad spend

    83

    Appointments

    $36.59

    Cost per result

    Skin tightening campaign

    $4,916

    Ad spend

    102

    Appointments

    $48.20

    Cost per result

    Real Meta Ads Manager results from a Growbi med spa account, shown as an example of how we report. Not e-commerce results.

    Marketer reviewing an ecommerce revenue dashboard
    Blended ROAS, not platform-reported vanity numbers

    Campaign structure

    What the first 90 days of campaign management look like

    • Server-side tracking in place before any budget increase
    • Product feed rebuilt with complete attributes and structured titles
    • Ten to fifteen new creative concepts entering the account each month
    • Budget rules tied to a contribution margin target for each campaign
    • Retention flows measured separately so acquisition metrics stay honest

    Results from other appointment-based businesses

    Growbi case studies from appointment-based businesses

    We have not published a e-commerce case study yet. These are real Growbi clients in other industries, run on the same targeting, follow-up and reporting.

    Lumiere logo

    +137%

    increase in sales

    $54lowest lead cost

    Med spa client

    Lumiere

    How Lumiere increased sales by 137% while keeping lead costs as low as $54 in one of the most competitive markets Miami

    View full case
    Garden Retreat logo

    478

    appointments in 90 days

    <$10per lead

    Wellness spa client

    Garden Retreat

    How Garden Retreat filled their calendar with 478 appointments in just 90 days, with leads costing under $10 each

    View full case
    Predire Champlain logo

    163

    arrivals in one month

    $38.48per arrival

    Med spa client

    Predire Champlain

    163 arrivals at $38.48 each. How a practice with zero paid advertising history filled its calendar in one month on Meta

    View full case

    Our content is different

    What makes our ad materials win?

    Real ad creative Growbi produced for med spa, home service and B2B campaigns.

    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8
    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8
    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8
    Animated med spa treatment ad produced by Growbi, variation 1
    Animated med spa treatment ad produced by Growbi, variation 10
    Animated med spa treatment ad produced by Growbi, variation 12
    Animated med spa treatment ad produced by Growbi, variation 2
    Animated med spa treatment ad produced by Growbi, variation 8

    The difference

    How margin-first PPC management differs from chasing ROAS

    Optimizing to platform ROAS is how ad accounts look great while the business loses money.

    • North star metric

      Growbi: Contribution margin after ad spend
      Typical agency: Platform-reported ROAS

    • Creative

      Growbi: Weekly concept production and testing
      Typical agency: Client supplies assets occasionally

    • Tracking

      Growbi: Server-side events, audited and deduplicated
      Typical agency: Default pixel install

    • Feed

      Growbi: Actively optimized and monitored
      Typical agency: Left to the default app export

    • Retention

      Growbi: Email and SMS managed alongside paid
      Typical agency: Out of scope
    Ecommerce marketer reviewing product creative beside packed orders
    9+Years of expertise
    MetaGoogle PartnerOfficial ad partners

    Who it fits

    The online stores Growbi is a good fit for

    We are a fit for brands with real margin and a willingness to test creative every week.

    • DTC and Shopify brands at a plateau

      Established stores whose current account structure has stopped producing profitable growth.

    • Large catalog retailers

      Feed-heavy accounts where Shopping and Performance Max results depend on product data quality.

    • Subscription and replenishment

      Brands where lifetime value justifies a higher first-order acquisition cost.

    • Omnichannel retailers

      Brands balancing online revenue with retail or wholesale demand.

    Official ad partners

    Vetted by the platforms your ads run on

    Platforms only grant partner status to agencies that meet their standards for spend, results and policy compliance. Growbi is an official partner of Meta, Google, TikTok and LinkedIn.

    Direct platform support when it matters

    • Meta logo

      Meta

      Meta Business Partner

    • Google logo

      Google

      Google Partner

    • TikTok logo

      TikTok

      Official ad partner

    • LinkedIn logo

      LinkedIn

      Official ad partner

    Our CPL vs CPA research, published on

    Read the press release

    Next step

    Get an account and feed audit

    Tell us your platform and monthly spend. On a free 15-minute call we show you the structural issues holding your ROAS down.

    • Reply within one business day
    • Read only access is enough

    15 minutes, free, no obligation

    Questions

    Ecommerce PPC management FAQs

    Ecommerce PPC and campaign management is the ongoing running of a store's paid acquisition and retention: product feed health, campaign structure across Google Shopping, Performance Max, Meta and TikTok, weekly creative testing, and budget shifts toward the products and audiences that produce profitable orders. Growbi sets targets from your contribution margin and repeat rate, and reports cost per order and blended ROAS rather than platform screenshots alone.

    There is no universal good ROAS. The number that matters is your break-even ROAS, which is 1 divided by your contribution margin before ad spend. A store with a 40% margin breaks even at 2.5x ROAS: above that each order makes money, below it each first order loses money unless repeat purchases make up the gap.

    Meta, Google including Shopping and Performance Max, TikTok, and where relevant Microsoft Ads and marketplace advertising. We also manage Klaviyo or equivalent email and SMS flows.

    Yes. On Shopify we work on the product feed, server-side conversion tracking, and the Klaviyo connection for email and SMS. Other ecommerce platforms work too, as long as we can access product feed and order data.

    Management fees depend on ad spend, the number of channels and how much creative production is in scope, so we quote after the audit rather than from a rate card. Separately, the ad budget has to be large enough to test new creative every week. On a 15-minute call we tell you whether your current budget supports that.

    Tracking and feed fixes land in the first two weeks and often correct reported performance on their own. Creative testing takes four to eight weeks to produce stable winners, and margin-level trends are clear enough to act on within the first quarter.

    Yes. We produce UGC-style video, statics and variations on winning concepts. If you already have a creative team, we plug into it and run the testing framework.

    We set up server-side conversion tracking, deduplicate it against browser events, align GA4 with platform reporting, and check the values against your store's actual order data.

    Usually yes. We audit first and rebuild only what is holding performance back, because historical learning in an account has real value.

    Keep ads in-house if you have someone with time for weekly creative testing, feed maintenance and tracking checks. Hire an agency when those jobs slip because one person is covering them alongside everything else, or when spend has grown faster than your team's experience with Shopping and Performance Max.

    Yes. We can run paid media alongside an in-house retention lead, a development team or another agency. Roles are split clearly so nobody duplicates work, and reporting stays in one blended dashboard.

    You do. Campaigns run on your ad accounts, your pixel, your product feed and your Klaviyo. If we ever part ways, everything stays with you, including the creative library and the tracking setup.

    No. ROAS depends on margin, price point, category competition, creative supply and budget. We commit to the audit, the weekly operating cadence and honest margin-level reporting, and we say up front if your unit economics do not support paid scaling yet.

    Still have a question?

    Get a free forecast for your business and ask us anything on a 15-minute call.

    Have a question that is not covered here? Bring it to a free 15-minute call.

    Scale on profit, not on platform screenshots

    Book a 15-minute strategy call. We will look at your margin structure, tracking and creative supply, then tell you where the real ceiling is.

    • 15 minutes, no obligation
    • Audit-led approach
    • Margin-based reporting

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