Real results from a thriving partnership

    HOW BRIGHTSMILE DENTAL
    NEARLY HALVED ITS COST PER LEAD

    184

    Implant Leads

    $50

    Cost Per Lead

    83

    Consults Booked

    15

    Treatments Started

    Mor Romano

    Mor Romano

    Growbi Co-Founder

    BrightSmile was paying $95 per implant lead and booking around 10 consultations a month. We paired a free implant consultation with flexible payment messaging and five-minute callbacks. In 90 days they booked 83 consultations and started 15 implant treatments.

    Tailored Sales Strategies for Your Success

    WE BUILD A CUSTOMIZED SALES STRATEGY

    Goal

    More implant enquiries and consistently booked consultations at a lower cost per lead

    Treatment

    Single dental implants, promoted with a Free Dental Implant Consultation

    Avg. Treatment Value

    $4,500 per single implant

    Campaign Details and Insights

    ABOUT THE CAMPAIGN

    01. The Background

    BrightSmile Dental & Implants is an independent implant clinic in Phoenix, Arizona, with one location and two dentists.

    Before the campaign it averaged 25 leads, 10 booked consultations, and 2 cases started a month, at a $95 cost per lead. Leads were expensive and bookings were inconsistent.

    02. The Strategy

    We ran Meta ads on Facebook and Instagram promoting missing-tooth replacement and a Free Dental Implant Consultation, supported by flexible monthly payment messaging. A short qualifying form addressed affordability and suitability up front.

    Every lead got a phone callback within five minutes, and automated SMS reminders supported attendance at booked consultations.

    03. The Results

    Over 90 days (April–June 2026), $9,200 in ad spend produced 184 leads at $50 each, 83 booked consultations, 65 attended consultations (a 78.3% show-up rate), 17 accepted cases, and 15 treatments started.

    7.3x

    Treatment Value vs. Ad Spend

    Over the last 90 days

    THE RESULTS

    83

    Consultations Booked

    $50

    Cost Per Lead

    $67.5K

    Estimated Treatment Value

    BrightSmile Dental & Implants

    “Before improving our marketing, we struggled to generate consistent implant enquiries. We started receiving more qualified consultations, and our team could focus on patients who were ready to move forward.”

    BrightSmile Dental & Implants in brief

    AT A GLANCE

    Practice
    Independent dental implant clinic in Phoenix, Arizona; 1 location, 2 dentists
    Treatment
    Single dental implants
    Offer
    Free Dental Implant Consultation, with flexible monthly payment options
    Channel
    Meta: Facebook and Instagram
    In 90 days
    184 leads, 83 booked consultations, 15 treatments started
    Cost and return
    $50 per lead (down from $95); 7.34× estimated treatment value vs. $9,200 ad spend

    Where things stood

    THE CHALLENGE

    BrightSmile was generating about 25 implant leads a month at $95 each, and only around 10 of them turned into booked consultations.

    Expensive leads and inconsistent bookings meant only about 2 implant cases started each month, even though each single implant is worth around $4,500 to the practice.

    The work, step by step

    WHAT WE CHANGED

    A clear free-consultation offer

    Meta ads promoted missing-tooth replacement with a Free Dental Implant Consultation, giving patients a low-commitment first step.

    Financing and qualification up front

    Flexible monthly payment messaging and a short qualifying form addressed affordability and suitability before the consultation was booked.

    Five-minute callbacks and SMS reminders

    Every lead received a phone callback within five minutes, and automated SMS reminders supported attendance.

    Where this fits in our process

    HOW THE GROWBI PROCESS APPLIED

    The Growbi System treats the consultation, not the form fill, as the result that matters. Leads, calls, bookings, attendance, and treatment starts are tracked as one journey.

    BrightSmile's five-minute callbacks and SMS reminders are that step in practice: the ads created the leads, and fast follow-up protected the consultations.

    Practices that want the same structure can see how it is applied on our dental marketing service page.

    Reading the numbers

    WHAT THE RESULTS MEAN

    In 90 days the campaign produced 184 leads at $50 each, almost half the practice's previous $95 cost per lead.

    83 consultations were booked at $110.84 each, and 65 patients attended, a 78.3% show-up rate. 17 cases were accepted and 15 treatments started.

    At an average treatment value of $4,500, those 15 treatments represent an estimated $67,500, or 7.34× the $9,200 ad spend.

    Practical takeaways

    WHAT OTHER DENTAL BUSINESSES CAN TAKE FROM THIS

    Lead with a low-commitment offer

    A free consultation gives patients considering an implant an easy first step.

    Talk about cost early

    Financing messaging and a short qualifying form address affordability before the consultation, not after.

    Call back in minutes

    Fast phone follow-up turns more enquiries into booked consultations.

    Remind patients to show up

    Automated SMS reminders help protect the consultations you have already paid to book.

    Common questions

    BRIGHTSMILE DENTAL & IMPLANTS FAQ

    A Free Dental Implant Consultation on Meta (Facebook and Instagram), supported by flexible monthly payment options.

    $9,200 over 90 days, from April to June 2026.

    $50 per lead, down from $95 before the campaign.

    15 treatments started from 83 booked and 65 attended consultations, an estimated $67,500 in treatment value.

    Related reading

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