Roofing marketing agency

    Roofing marketing measured on signed jobs.

    Growbi is a roofing marketing agency for residential roofers. We run Google Search, Local Services Ads and Meta campaigns for inspections, repairs and full replacements, qualify every lead before your estimator drives out, and report on signed contracts and cost per job.

    See how it works
    • Exclusive roofing leads, never shared
    • Leads qualified before the estimate
    • Reporting on signed contracts

    Booked jobs this week

    Live
    Roof replacementSearch ad, roof 22 years oldEstimate
    Hail damage inspectionStorm campaign, insurance claimBooked
    Leak repairLocal Services Ad, called 11:05 amBooked
    Free inspection offerMeta form, planning this yearBooked

    41

    Calls + forms

    17

    Booked jobs

    <5 min

    First reply

    Illustrative account view, not a client account

    Channels we manage for home service companies

    Google logoGoogle Search
    Google logoLocal Services Ads
    Meta logoMeta Ads
    YouTube logoYouTube
    Email + SMS logoEmail + SMS
    Retargeting
    Google logoGoogle Search
    Google logoLocal Services Ads
    Meta logoMeta Ads
    YouTube logoYouTube
    Email + SMS logoEmail + SMS
    Retargeting

    Why roofing marketing underperforms

    Why do roofing leads cost so much and close so rarely?

    Roofing jobs are high-ticket, infrequent and often driven by storms. Every unqualified estimate costs a truck roll and an afternoon, so qualification matters as much as the ad itself.

    Storm-driven demand

    Demand jumps after hail and wind storms and fades between them. Campaigns that can't scale up quickly miss the window, and ones that can't scale down waste budget.

    Shared leads and price shoppers

    Marketplace leads go to several roofers at once, so you compete on price for homeowners who were never committed to a replacement.

    Wasted estimate trips

    Leads without roof age, damage type or insurance status send estimators out to jobs that were never going to close.

    No link to signed contracts

    Without tracking from lead to signed contract, campaigns get judged on lead volume while the real cost per job stays hidden.

    What we run

    Which roofing advertising campaigns actually win jobs?

    Repairs, storm damage and full replacements have different urgency and different value. Each gets its own campaign, offer and qualification.

    Roofing crew in safety harnesses installing new asphalt shingles on a house
    Replacements, repairs and storm work run as separate campaigns
    • 01

      Roof replacement search campaigns

      Google Search and Local Services Ads for searches like 'roof replacement' and 'roofer near me' in your service area, landing on pages built for estimate requests.

    • 02

      Storm and damage response

      Campaigns ready to switch on in the ZIP codes hit by hail or wind, with inspection offers and insurance claim questions answered up front.

    • 03

      Free inspection offers on Meta

      Meta ads with a free inspection offer that reach homeowners with aging roofs before they start searching, qualified on roof age and timeline.

    • Lead qualification

      Forms and follow-up that capture roof age, damage, insurance status and timeline, so estimators only drive out to jobs that can close.

    • Speed-to-lead follow-up

      Instant SMS and call prompts on every inquiry, so the homeowner books an inspection with you before the next roofer calls back.

    • Reviews and neighborhood campaigns

      A review request after every finished roof and ads around completed jobs, so each roof helps sell the next one on the street.

    Next step

    See what a booked roofing job should cost you

    We model cost per booked job for your service area and job mix on one call, before any budget is committed.

    • No obligation
    • Built on your job mix
    • Cost per job modeled

    How it works

    How does Growbi turn ad spend into booked roofing jobs?

    Built for local, urgent demand where the first company to answer usually wins the job.

    1. 1

      Service area and job intake

      We document your service area, job types, average ticket, close rate, seasonality and how much work your crews can take on.

      Output: Job mix and capacity brief

    2. 2

      Tracking before spend

      Call tracking, form tracking and your scheduling or field service software are connected, so every lead can be followed to a booked job.

      Output: Lead to job tracking

    3. 3

      Launch by job type

      Urgent repairs, planned replacements and maintenance work each get their own campaign, offer, landing page and budget.

      Output: Live campaigns

    4. 4

      Speed-to-lead follow-up

      Every form and missed call gets an instant text and a call prompt, day or night, so the homeowner books before a competitor calls back.

      Output: Follow-up automation

    5. 5

      Weekly optimization

      Budget moves toward the job types and ZIP codes producing booked roofing jobs at the best cost per job.

      Output: Weekly report and call

    Proof

    What results has Growbi delivered for a roofing company?

    Results depend on your market, storm season, service area and budget. Here is what one roofing partner saw; the full breakdown is in the Summit Roofing case study.

    Qualified leads

    87

    Summit Roofing, first month of campaigns.

    Lower cost per lead

    38%

    Versus Summit Roofing's previous cost per lead.

    Jobs closed in 90 days

    $340K

    New roofing jobs closed from Growbi campaigns.

    Roofing estimator showing a homeowner roof photos on a tablet in the driveway
    Leads qualified before the estimator drives out

    Campaign snapshot

    How we structure a roofing account

    1. 1

      Separate campaigns for replacements, repairs and storm damage

    2. 2

      Estimate forms that capture roof age, damage and insurance status before the visit

    3. 3

      Storm campaigns ready to switch on in affected ZIP codes

    4. 4

      Instant text and call follow-up so inspections get booked the same day

    5. 5

      Weekly report on inspections, signed contracts and cost per signed job

    Who it fits

    Which roofing companies do we work with?

    If your crews can take more work and your estimators have open slots, the constraint is qualified demand.

    • Residential re-roofing

      Replacement-focused roofers serving homeowners, where one signed job supports a meaningful cost per lead.

    • Storm restoration contractors

      Roofers working hail and wind damage with insurance claims, who need to scale quickly after a storm.

    • Growing roofers adding crews

      Owner-led companies ready to add a crew and needing steady inspections to keep it busy.

    • Roofing plus exteriors

      Companies selling roofing alongside gutters, siding or windows, with separate campaigns for each line.

    What you get

    What does Growbi manage for you?

    Media, landing pages, tracking and follow-up handled by one accountable team.

    Gloved hand pointing at hail damage marked with chalk circles on roof shingles
    One team

    Storm campaigns ready for the ZIP codes that were hit

    • Campaign architecture by job type, service area and season
    • Google Search and Local Services Ads management
    • Meta ads for inspections, tune-ups and seasonal offers
    • Landing pages built for calls and estimate requests
    • Call tracking and form tracking on every campaign
    • Speed-to-lead SMS, email and call automation
    • Review request sequences after completed jobs
    • Weekly reporting on booked jobs and cost per job

    The difference

    How is Growbi different from lead services and generalist agencies?

    Lead marketplaces and generalist agencies count leads. Home service companies get paid for booked jobs.

    Measured on

    GrowbiBooked jobs and cost per job
    Typical agencyClicks, impressions and lead counts

    Lead ownership

    GrowbiExclusive leads from your own campaigns
    Typical agencyShared leads sold to several contractors

    Follow-up

    GrowbiInstant text and call prompt on every lead
    Typical agencyLeads emailed over, chasing left to you

    Budget

    GrowbiShifted weekly toward job types that book
    Typical agencySet once, reviewed monthly

    Reporting

    GrowbiBooked jobs, job mix and cost per job
    Typical agencyPlatform dashboards only

    Next step

    Get a service area plan

    Send us your ZIP codes, job types and crew capacity and we will map the campaigns and budget behind them.

    • Reply within one business day
    • ZIP and job type detail

    Questions

    What do roofers ask about marketing?

    A roofing marketing agency runs the campaigns that bring in inspections and estimates: Google Search and Local Services Ads for homeowners looking for a roofer, Meta ads with inspection offers, landing pages, lead qualification and follow-up. The right one is measured on signed jobs and cost per job, not lead volume.

    For most residential roofers the strongest mix is Google Search and Local Services Ads for people actively looking for a roofer, Meta ads with a free inspection offer for homeowners with aging roofs who aren't searching yet, and a landing page built for estimate requests. Call tracking and lead qualification show which campaigns lead to signed contracts.

    Start from the jobs you want: target signed jobs per month times your cost per signed job. Because roofing jobs are high-ticket, a higher cost per lead can still be very profitable when leads are qualified. WordStream's 2026 benchmarks put home and home improvement Google Ads at about $90.92 per lead on average, and Growbi works with companies investing at least $3,000 a month in ad spend.

    Roofing lead generation means getting homeowners who need an inspection, repair or replacement to request an estimate from your company. It combines ads on Google, Local Services Ads and Meta, landing pages with an estimate form, qualification questions such as roof age and insurance status, and fast follow-up so leads become booked inspections.

    Bought roofing leads are quick to start, but they are usually shared with other roofers and charged per lead whether or not the homeowner signs. Generating your own leads through Google, Local Services Ads and Meta takes setup, but every lead is exclusive, you set the qualification questions, and you can bring cost per signed job down by optimizing on the jobs that actually close.

    Run your own campaigns: Google Search and Local Services Ads for active searchers, Meta inspection offers for homeowners with older roofs, and a Google Business Profile with recent reviews. Leads from your own campaigns go only to you, so you aren't racing several roofers to the same homeowner.

    Ideas that keep winning roofing jobs: a free inspection offer for older roofs, storm response campaigns in the ZIP codes that were hit, yard signs and neighbor ads around every finished roof, before-and-after photos in ads, a review request after each job, and financing offers on full replacements.

    Google Search and Local Services Ads can produce calls within days of launch, while Meta campaigns usually need a few weeks of data to settle. Plan on the first month for tracking and testing, and judge results on signed jobs over a full quarter, since roofing sales cycles run longer than most trades.

    It is worth it when the agency tracks leads to signed contracts and is measured on cost per job, and when your time is better spent selling and running crews. Before you sign, ask how they qualify leads before an estimate, how they handle storm season, and who owns the ad accounts and data.

    Market context

    $8.33

    average cost per click for home and home improvement Google Ads, so every wasted click adds up fast

    WordStream 2026 Google Ads benchmarks

    $90.92

    average cost per lead for home and home improvement Google Ads, before a single job is booked

    WordStream 2026 Google Ads benchmarks

    7x

    higher chance of qualifying a lead when contacted within the first hour instead of later

    Harvard Business Review

    Keep your crews booked

    Book a strategy call and we'll map your service area, job mix and a realistic cost per signed job before any budget is committed.

    • No obligation
    • Qualified estimates
    • Reporting on signed contracts

    Guides

    Roofing marketing guides

    All home services guides