How agents and brokerages win against national portals: hyperlocal targeting, owned channels, and follow up that turns raw inquiries into appointments.
These guides focus on building an owned lead-generation system for agents and brokerages. They cover agency selection, campaign control, local positioning, and the follow-up required to move an online inquiry toward a signed client.
4 real estate guides
No ZIP codes, no age targeting, no lookalikes. What Meta's Housing category allows in 2026, the real estate ad types that still produce appointments, and the Fair Housing rules for your copy.
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Ten real estate ad templates built around one offer and one booking step, plus the Meta Housing rules and Fair Housing wording every agent ad has to respect.
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Most agents ask an agency how many leads they will get. These questions test what decides your results: appointment cost, housing ad rules, follow-up, ownership and reporting.
Updated
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Portals, pay-at-closing networks, lead platforms, seller lists or an ad agency? Compare real estate lead generation providers by the one number that matters: cost per closing.
Updated
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